To the extent there is something “there” in web3, I think it is mostly the former—the enthusiasm.
I saw someone write that there is a whole generation that grew up in a web dominated by Facebook, YouTube, etc. and they are hungry for a new way of doing things that feels free. I grew up with the original implementation of the WWW so I feel a lot of empathy for this point of view. It felt incredibly exciting and free.
That said, the “web3” technology so far seems to be a dumpster fire. NFTs are packed with wash-sale scammers, and smart contracts are super inefficient, or break in expensive ways, or both. Although to be fair the early Web 1.0 was largely a dumpster fire too. :-)
I think there is a big risk that the enthusiasm gets coopted by “solutions” that are in fact still centralized and just the old rulers in new clothes. I have to say that seeing so much boosting from rich established VCs does not seem like a good signal in that regard.
When I see someone whose job it is to centralize huge control and rewards on behalf of their investors shouting that web3 is freedom from control and centralization… I start to feel dubious.