Earlier quoted context omitted.
I definitely wonder why someone else hasn't managed to compete with them on price for a similar and similarly high-quality service. But this post makes me think it's unlikely to be gitlab.
Because if you charged less you wouldn’t make enough to support a business?
Not entirely. There's room for improvement on pricing. But you have to employ a culture where being cost-effective is engrained in the company.
I like to quote the pizza chain Lil Caesar's when I discuss this, which is why my company I am building is able to provide the same core features but cost less. We look for ways to save on operational costs and resources ourselves so that we can pass the buck down to our customers without compromising on quality.