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A couple of problems: - This give Apple access to data right now. If they turn evil in the future, they have access to data from the past, which gives them more leverage. - The security industry (overall) pays attention to Apple updates. If Apple turned evil in the future by issuing an OS update, someone might notice it happening. But if they start organizing this data and handing it off to the government, they don't…
It seems like several people are assuming that Apple is storing the data now and that it is personally identifiable. My assumption was that, of course they would not do that. But of course I could be wrong.
They wouldn't need to install anything new on your computer to start tracking you in more detail or building a user profile on you, they could just start doing it invisibly behind the scenes on a server someplace. That's a big deal, because even though you're trusting them to administer your device, if they did start pushing out spyware, there's a good chance a security researcher would notice it. But there's no way for us to know what Apple does with this data once it leaves our devices.