Lots of negativity/skepticism here which is reasonable I would say given tech companies' abuse of our trust. I for one, am happy that Apple can afford to offer privacy as one of its strong suites. Whether they can do it because of their business model or not is moot IMO. Everyone is here to make money, I would rather have someone who doesn't have to sell every aspect of my life to do it.
And rightfully so. They've been accused of selling customer data in this lawsuit:
https://www.bloomberg.com/news/articles/2019-05-24/apple-sue...