This is cool and I hope it leads to a rebranding. While I like DDG a lot, the name has always felt off-putting to me. I'd much rather say "I'll just search Google" than "I'll just search DuckDuckGo." Does an extra syllable really cause that much additional friction?
> WTF is this duck thing? Where's Google?
I think that wouldn't have happened if it had a more serious name.