It turns out that if your suffering is spectacular enough, people will come save you. Maybe if we throw all the poor children of the world into caves people will start caring about them.
12 kids and 1 adult trapped in a cave is a discrete, solvable problem. Millions of kids in poverty much less so. We're much better at dealing with time-bounded, localizable problems. Stalin's quote about tragedies and statistics comes to mind.
If this quality is order of magnitude lower than other less exciting solutions (e.g. access to medicine and education for kids from poor families), then we should be aware that what we pay for is not lives saved, but an emotional entertainment show.