This is an extraordinarily important and interesting “space” ripe for innovation. A few weeks ago, I was awarded one of the highest civilian public awards from the Commandant of the US Coast Guard in DC for my volunteer web mapping work during Harvey. That work helped coordinate 700 helicopter sorties and save 1700 lives. I’ve been thinking — and talking with Emergency Responders — about what an up to date 911 would…
Simultaneously, get it in to small rescue outfits (For example, a 26 mile lake close to my home has a volunteer boat rescue service) for free and promote it around closed communities (Hillwalkers, climbers, or in my case, marina members) where it can easily spread.
Building the software upfront for 911 integration means when the big boys finally take notice, you're ready to get involved with them asap, before anyone else can
Its a risky upfront strategy but it helps with what others have discussed in this thread - When you need Apple to support you to integrate further with them, you're the one holding the cards and presenting an easier option than building out their own alternative.
Chew the world up one city at a time