Earlier quoted context omitted.
It was Microsoft's strategy roughly twenty years ago. It's Google's strategy today.
Can you provide an example? Something more specific than merely competing with existing businesses. The intent is key in the original definition of EEE.
AMP is embracing and extending website hosting.
Google News is embracing and extending free web news outlets.
Chrome is embracing and extending the open-source web browser community.
Android is embracing and extending the open-source mobile OS development community.
I understand what you mean by "the intent is important", and certainly no senior Google executive is sending emails with directives as explicit as Bill Gates did.. But they don't have to, because the EEE playbook is now well-understood by the rank-and-file. When Gmail PMs gradually introduce more and more proprietary features into the product, gradually widening the gap in functionality with IMAP clients, they know what they are doing. It's not an all-out assault on open email above all else. But the end result is the same.
Bottom line, EEE in 2018 looks different than EEE in 2000, but it's there, and it's just as dangerous. We should not give Google a pass just because they're more subtle in their implementation.