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Changes to the YouTube Partner Program

youtube-creators.googleblog.com

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Re: Changes to the YouTube Partner Program

#251

Post by xster »

notatoad wrote: post #231
protonfish wrote: post #163

Earlier quoted context omitted.

If this is their reasoning, then it is YouTube that is missing the forest if they think destroying the environment that fosters and encourages small content creators is a smart move. All of the big players started there once. As the taste for content matures and viewers search for higher-quality content, hacks like PewDiePie dwindle and pros like Binging with Babish rise. Locking into the cesspool of current popular…

From their blog post, the majority of the smaller creators that are affected by this change are earning less than $100 per year. There's three types of creators that are impacted by this: - people who will never earn more than this off youtube, but aren't motivated by earning money. - people who are currently earning less than this, and are motivated by money but are on a trajectory to quickly exceed 1000 subscribers…

YouTube is like Walmart.

- There are people who just need to do some work and get out of their house and aren't motivated by earning money.

- There are those who make it their career and want to work up the chain. They will be minimally affected.

- There are those who are part time and but can't make it into full time any time soon. Let's hypothesize that they're not actively trying to be the best workers so let's just get rid of them. No harm done.

That sounds like a pretty scary world.

Re: Changes to the YouTube Partner Program

#252

Post by xster »

cableshaft wrote: post #168
mtgx wrote: post #137

Earlier quoted context omitted.

Creators, especially small ones, should strongly consider switching to the decentralized https://d.tube anyways. Much higher earnings potential.

D.Tube looks like pretty interesting tech. I hope it starts to get more traction.

Not sure why you're downvoted. Going through their about page, I'm still not sure I understand the monetization model but from a technical perspective, the infrastructure solution is fascinating.

Re: Changes to the YouTube Partner Program

#253

Post by cf »

reader5000 wrote: post #244
kevin_thibedeau wrote: post #213

Earlier quoted context omitted.

No way can he sustain the attention beyond his 30's. His demo will grow up and he'll eventually be a creepy old guy the next generation isn't interested in.

This is true of literally every celebrity.

Many celebrities and entertainers can bring their fanbase with them as they get older. This is literally what people like Leno and the Rolling Stones do.

Re: Changes to the YouTube Partner Program

#254

Post by [deleted] »

Nition wrote: post #24
Scoundreller wrote: post #19

Earlier quoted context omitted.

Isn't google's advertising cut 30-40%? How many dollars does it cost them to vet a channel? My 3 minute video makes me ~.3 cents per view. It's actually less than 3 minutes, most don't watch the whole thing. 4000 hours in a year = $240 revenue. So, advertisers are paying $360. If you have just 2000 hours of views per year, Google is throwing away $60/year in revenue. My linked gmail account alone with 10+ years of da…

I don't think they're worried about whether you're a legitimate account, they're worried about whether your videos are advertiser-friendly, and they've decided that to verify that they'll need to manually check your channel. Which would take forever if they didn't set some threshold. They tried to crowdsource it with YouTube Heroes. I guess that didn't end up being enough.

[deleted]

Re: Changes to the YouTube Partner Program

#255

Post by d1zzy »

apendleton wrote: post #235
d1zzy wrote: post #228

Earlier quoted context omitted.

Then why does Youtube stop ALL monetization, they should stop only ad-based monetization to these channels and still allow the channels to be payed out of Youtube Red visits or any other (possible future) types of non-advertising income. This feels shady and short sighted to me and combined with so many other issues disproportionally affecting small channels (like the adpocalypse) it's just one more nail in the coffi…

I think they do only stop ad-based monetization? This post is about revenue from the Youtube Partner Program, which is the advertising monetization program. Content that gets demonetized for other reasons (e.g., queer content) still earns Red revenue, so I imagine this is the same.

Nope, it seems they will stop all monetization per: https://support.google.com/youtube/answer/72851?hl=en

"The YouTube Partner Program (YPP) lets creators monetize their content on YouTube. Creators can earn money from advertisements served on their videos and from YouTube Red subscribers watching their content."

And in order to apply for YPP you just try to enable Monetization per: https://support.google.com/youtube/answer/72857#apply

The two (YPP and Monetization) seem to be the same thing?

Re: Changes to the YouTube Partner Program

#256

Post by d1zzy »

Nition wrote: post #246
kevingadd wrote: post #155

Earlier quoted context omitted.

You seem to misunderstand: Ads aren't necessarily going to go away. The uploader just won't get paid anymore.

YouTube has never shown ads on non-monetised videos. If I choose the no monetisation option on a video, it has no ads. So if YouTube is saying these small channels can no longer monetise their videos, it would be a whole extra policy change to say that non-monetised videos will now show ads. Any YouTube video that currently shows an ad, the uploader has chosen to do so in order to make money from it.

That is slightly inaccurate: ads are also shown to videos of non-monetized accounts if a copyright claim is made by someone for content on that video and the claimer decides to put ads in it for allowing the content.

I have no monetization enabled for my account and still get text ads because of that.

Re: Changes to the YouTube Partner Program

#257

Post by CamperBob2 »

protonfish wrote: post #163
sgentle wrote: post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

If this is their reasoning, then it is YouTube that is missing the forest if they think destroying the environment that fosters and encourages small content creators is a smart move. All of the big players started there once. As the taste for content matures and viewers search for higher-quality content, hacks like PewDiePie dwindle and pros like Binging with Babish rise. Locking into the cesspool of current popular…

Not only that, but they're incentivizing the creation of a network of fraudsters. Small-time content creators are already banding together to form subscriber pools.

I remember when Google was known for actually thinking things through.

Re: Changes to the YouTube Partner Program

#258

Post by CamperBob2 »

C4stor wrote: post #162

Someone (not me) is going to create a webservice to buy fake subscribers in the next hours/day, that's a guarantee :D It's not like creating a google account is exactly difficult ! Thank you Youtube for providing new markets for shady shops ! And now that I think about it, fake view time doesn't really seem difficult to put up either. The time is coming where you'll pay to have you video viewed so you can be payed to…

Exactly. The incentives Google is setting up are as perverse as they can be.

Re: Changes to the YouTube Partner Program

#260

Post by Nition »

d1zzy wrote: post #256
Nition wrote: post #246

Earlier quoted context omitted.

YouTube has never shown ads on non-monetised videos. If I choose the no monetisation option on a video, it has no ads. So if YouTube is saying these small channels can no longer monetise their videos, it would be a whole extra policy change to say that non-monetised videos will now show ads. Any YouTube video that currently shows an ad, the uploader has chosen to do so in order to make money from it.

That is slightly inaccurate: ads are also shown to videos of non-monetized accounts if a copyright claim is made by someone for content on that video and the claimer decides to put ads in it for allowing the content. I have no monetization enabled for my account and still get text ads because of that.

Good point. Although I've disputed a (inaccurate) copyright claim before and had it removed. Plus technically you're not meant to upload anything that you don't have the copyright for.
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