Earlier quoted context omitted.
I agree with your conclusion, but I think your analysis is dead wrong. I don't think Apple would have problems manufacturing cars at scale. They have virtually unlimited money to aquire people with the know how, and to invest in factories. And they have lots of experience with manufacturing already. Sure, cars are different from consumer electronics, but not in any insurmountable way. The real reason I think Apple wo…
> Sure, cars are different from consumer electronics, but not in any insurmountable way. Perhaps not "insurmountable"... ...but you realize that what Apple currently manufactures is equivalent to one single, near-insignificant component of what goes into a car: the on-board navigation system. Building a car is hard. I don't think Apple can't do it, but I'm convinced they won't find it "worth it".
Apple receives permit in California to test self-driving cars
251–260 of 323 posts
Re: Apple receives permit in California to test self-driving cars
#252Earlier quoted context omitted.
Tesla burns cash, loses more than $4,000 on every car sold http://www.reuters.com/article/us-teslamotors-cash-insight-i...
1.) That article is from 2015. 2.) Dividing operating losses by number of cars sold is...not a very good way of calculating things. You're taking R&D, new capital (Gigafactories, retail outlets, acquisitions like SolarCity) and all other expenses and dividing by number of cars sold. It makes for a nice clean Excel spreadsheet (A1 divided by A2) but a poor understanding of how emerging businesses with huge growth pote…
https://www.forbes.com/sites/howardhyu/2017/02/24/why-invest...
Re: Apple receives permit in California to test self-driving cars
#253I doubt Apple will ever launch its own car. However it seems that quite a few large IT firms consider DaaS (Driving as a Service) a viable B2B market. If you can create a superior suite of machine learning tools (including always up-to-date road data) that successfully drives passengers and goods from point A to point B then you can secure big revenue streams from automobile companies for years to come.
Re: Apple receives permit in California to test self-driving cars
#254Earlier quoted context omitted.
Imagine going back to the early 1980s and seeing people argue that the personal computer market was too crowded, and there was no way anyone was ever going to make any money in it. The whole thing had played out. Big companies owned the software market. Big companies owned the games. Big companies owned the peripherals. What could possibly be left? Wait, what's a laptop? What's a workgroup server? What's email? None…
My 12th grade computing science instructor (who was admittedly horrible) said that she didn't see much of a future programming computers, because pretty much all of the computer programs that were required had been created, and all that was left was to improve the speed, size of documents allowed, and maybe add a few extra features. This was in Spring, 1987.
People just want different software every few years, because fashion is fickle there's a natural feeling that old stuff is out of date. Slack doesn't provide any real improvement over an IRC server that keeps its logs around, but it's web-based and it has custom emojis, so...
Re: Apple receives permit in California to test self-driving cars
#255Earlier quoted context omitted.
Good thing California requires license plates on the front of vehicles. That way, if the bicyclist was hurt/killed, the video recorded by the self driving car would show your friend was the one liable.
Isn't the driver who hit from behind usually at fault. It does not matter if the car ahead of you hits the break for fun or not, you should always be aware and brake accordingly.
Re: Apple receives permit in California to test self-driving cars
#256Earlier quoted context omitted.
I mean from a computer to a mp3 player to a phone is the same ballpark. Electronics. Moving to mechanical systems is a whole different thing. I'm not saying it won't work out, but I don't think their plan is manufacturing cars. Maybe it's just licensing the self driving tech along with the infotainment system.
Yet somehow Elon Musk went from internet payments to building rockets and cars. Musk had zero background in rockets or cars. Remember Apple is a company that has more cash in the bank than the entire value of Tesla. It's foolish to think that Apple can't execute. Remember Apple has a long history of the last mover advantage: they take promising but cumbersomely executed tech and expand on it.
Re: Apple receives permit in California to test self-driving cars
#257Earlier quoted context omitted.
My impression is that building a car involves a fairly different set of skills (ie: pretty much everything except the dashboard) than Apple has. The thought of bringing in 95% new-hires to work on a project in which your company has no experience... I mean, why? If the primary motivation is money, without sufficient passion, good luck competing with Tesla - where they live and breath electric cars.
What were Tesla people doing before they made cars? We could have made this argument comparing Tesla to GM a few years ago.
In the context of my comment, Tesla's answer to "why" was a bit more inspiring than "we need to enter a new market because our existing markets are saturated"
Re: Apple receives permit in California to test self-driving cars
#258In some markets, it is more about getting it right than getting in at the right time. We've seen many carcasses of products that were ahead of their time, not because they were bad ideas but because they were not formulated for mass adoption. Apple's own Newton is one example. It took the iPhone formulation to make the product features successful in the market. A more recent example is the telepresence robot. Many en…
Re: Apple receives permit in California to test self-driving cars
#259Earlier quoted context omitted.
Your reasoning is excellent. The only problem is that Apple doesn't have sufficient drive, talent, or reputation, in the auto industry to actually make and sell a good car. No employee wants to leave Tesla to work at Apple. No consumer wants to buy a car made by Apple. Hopefully Tim and the gang won't blow through too much money before they accept that. They're pretty good at making phones and computers. They might w…
List of people who have been or are working on Project Titan: Jamie Carlson (ex-Tesla autopilot) Megan McClain (ex-Volkswagen) Vinay Palakkode (Carnegie Mellon automated driving) Xianqiao Tong (computer vision at Nvidia) Paul Furgale (Autonomous systems lab at SFIT) Sanjay Massey (automated vehicles, Ford) Stefan Weber (Bosch video based driver assistance) Lech Szumilas (Delphi computer vision researcher) Doug Betts…
Re: Apple receives permit in California to test self-driving cars
#260Earlier quoted context omitted.
to be fair, the apple tv remote is fantastic and it's better than any other remote i have used for the common features. (i do wish it had a tv power button though since it can actuate the volume but i guess they wanted to go with the standard that shuts down the tv when you shut off the apple tv if your tv supports it)
Really? The TiVo peanut is still the best I've used. The ability to scrub with the Apple remote is really nice and Siri can be useful but the shape is a disaster and I really miss physical buttons for moving around the interface.