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Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

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Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#256

Post by freese »

SeaDude wrote: post #242

Hm. 1 plastic tube / cup?...eco-booboo -eh?

Working on it. We do individual servings because they preserve freshness - that's the only reason we do it. It's hard for us to do compostable since we are still very small compared to your average consumer good, but we are 100% committed to doing it when we are big enough. We even have 2 sustainability advisors involved with the company.

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#257

Post by zloof »

wasd wrote: post #176
truthexposer wrote: post #133

Earlier quoted context omitted.

Who is your target? If people want good tasting coffee, like a connoisseur, one would like the option of selecting the type of bean, where it is sourced from, how it's roasted, how it's ground, how it's brewed etc. People even vehemently oppose and stand by brewing methods, which to an ordinary person who doesn't care about coffee, wouldn't care about. And if someone is buying instant coffee anyways, I doubt they car…

I don't know how common it is but I bring an aeropress and hand grinder whenever I travel. It's a ton of work and sucks. I drink pour over everyday (dial in temp, grind, ratio, and draw time for every new coffee), make iced coffee during summer, and subscribe to a coffee service. In theory, this would work better. I have no idea if the addressable market is big enough but I certainly wouldn't mind trying it.

Would love for you to try it - if you go here, you can do a 2-cup mini subscription as well: https://www.suddencoffee.com/?trial=true

We have a lot of customers who go through a similar experience. They use Sudden maybe 1-3 days a week when really busy and then pour over on others days when they have time. The pour over is still pretty enjoyable if you have the time.

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#258

Post by freese »

threepipeproblm wrote: post #250

Have you measured acrylamide levels?

We haven't measured them but they should be equal to any high-quality specialty coffee. I know that regular instant coffees have considerably higher levels of acrylamides that are caused by poor quality coffee and processing at extremely high temperatures.

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#259

Post by freese »

amelius wrote: post #241

Those plastic containers; why such expensive and environmentally unfriendly packaging?

Working on it. We do individual servings because they preserve freshness - that's the only reason we do it. It's hard for us to do compostable since we are still very small compared to your average consumer good, but we are 100% committed to doing it when we are big enough. We even have 2 sustainability advisors involved with the company.

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#260

Post by freese »

tamal wrote: post #243

I've switched almost exclusively to drinking Mount Hagen organic Fair Trade instant coffee. It's very, very good at a decent price.

As a barista, the most important thing to me is that you're happy with whatever your drinking :)
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