There really are different 'cliques' on HN, depending on which subject is posted. And this one seems to be the 'not so positive' clique. If framework is bench marked, or if people create a great CSS suite and animations, you get (mostly) constructive criticism. A company is actually doing something about bigger issues which could positively affect the lives of many people in a sustainable way ... and we get this. I'm…
Who hasn't thought of farming at some point? As a farmer myself, all I see is people falling over each other for a chance to do it.
The problem is that by the properties of supply and demand, that intense interest results in high costs and small profits, so in the end only a relative few can make it work.