Tesla is going to be a gigantic company one day. Disclaimer: I own one (Model S P85+, about 2 years old). And everyone I let drive it (yes, I am crazy enough to do that... As a fan who pushes the bleeding edge, it's important to share the experience in order to change minds... Anyway, my insurance covers me even when I'm a passenger!) cannot stop talking about it afterwards. I actually think Tesla's market is limited…
How do you deal with the 8-year limited lifetime? I evaluate a Tesla at 4x the cost of a normal car: I can get a new car for €15k lasting 15 years with a lively second market, Teslas are ~€30k, with free supercharger network, and 8 years warranty but no road license after that, and no second-hand market for spare pieces. Have you calculated the total cost of ownership (including insurance and free petrol) and how did…
What I can say with certainty is that the free charging is nice, and that brushless electric motors have historically had extremely long run times before they break down. And by the time it is time to replace the battery, it will be extremely cheaper and likely much higher capacity and allowing for a higher charge rate. That is all based on extrapolating current trends in battery technology.
Lastly, you're getting a car that will outperform cars that cost more than twice as much. Is that a steal? I guess it's all relative.
The intangible value proposition is the experience of driving and owning one.
I don't know anything about the eight year lifecycle thing, but historically, Tesla has treated past owners of its cars very well, such as offering owners of their first car a battery upgrade and things like that.
I think Musk is smart enough to know that pissing off well-heeled customers is not a good long term business proposition. Whatever you've heard about "8 years and then dead" is probably hysteria or FUD