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1. Content creators have to be paid, or much of the web I know and love will cease to exist.YMMV, I suppose we may be browsing different parts of the Internet, but I know content I love would mostly stay intact. From my personal and subjective experience, nearly everything that is actually worth anything on the Internet is made by unpaid volunteers for whom creating content is an end in itself, and not a way to earn money. Wikipedia? Check. HN discussions? Check. Topical subreddits? Check. Tutorials, videos, articles? Check, check, check. In fact, over time I've noticed a strong negative correlation between trustworthiness of content and amount of ads around it.
Heck, myself I created lots of such content and always felt it should be distributed for free.
Sure, videogames, music, movies, etc. are a different story. They are products that usually require full-time engagement of skilled professionals and you can't really get around paying for those. But your average web page? Rule of thumb: the more ads it projects, the more likely it is that it exists only to earn money off you (quality or dependability of content be damned).
TL;DR: I don't mind if upon removing ad support half of the Internet goes to shit. It was the bad part.
Oh, and since someone will surely bring up New York Times - I say, let it burn. Let's be honest with ourselves, we all know mainstream media are 1% content, 99% combination of bullshit and malicious lies. I'm willing to support that 1% with cash, but not the 99%. It is harmful to society and it should die.