Earlier quoted context omitted.
They did tell him, didn't they? They told him 3 times.
As much I understood, they did tell him not enough, that he could understand what was wrong. Automated eMails are "customer-support from hell".
For me its difficult to believe, that someone who has been a developer for so long, really didn't think, that using another companies name in an app name, use their logo – and removing their ads(?)[2] – couldn't lead to some sort of serious problems.
The punishment might be too harsh, but defending yourself in this case with 70/80 rebelism and doing them a favor with "free advertisement" is just bizarre.
[1] I've worked in the advertisement team of the biggest swiss news site, and we got decent personal support from google. Unfortunately, i guess it is as always in life: If you're big, others will listen to you. If not, you'll be ignored.
[2] "No ads, no junk, just videos" http://www.myappwiz.com/home/getapp?platform=Android&appID=c...