I don't understand why everyone is up in arms about this. Some content cannot go anywhere without DRM. That's not going to change. Do you think the Universal is just 6 months away from streaming the latest blockbuster with VP8 in a video tag? Right now we have Flash and Silverlight everywhere and it's a PITA. How open are those two? This adds the option of moving this stuff out of plugins. If you want to live in some…
I don't believe that. Music industry said the same thing, no one supported DRM and now music is DRM free. It was only a matter time before Netflix/Amazon Prime/Hulu went DRM free.
Simply put, the movie/television is much more diverse than the music industry and won't see its lunch eaten.
The biggest hurdle in getting DRM content in the contract games that are being played with all the major providers right now (remember the TWC/CBS dispute). In these contracts are clauses for all content to be DRM'd. Even if everyone understood that DRM is bad UX, no one gives a shit about fighting those clauses when TWC is removing CBS over contract disputes. It just currently doesn't make sense to risk hundreds of millions of dollars for a moral issue that 99% of users simply don't care about.