Earlier quoted context omitted.
Or you could stop using a website you don't think does ads correctly.
You don't know if a site contains ads until you visit it, and by then, they've already passed off your information to their Ad network partners and exposed you to the risk of Ad network malware. The safe thing to do is to block Ads by default. And only disable them when they've shown that they're not just letting mass third party Ad networks embed arbitrary script in their page whilst harvesting your private informat…
Being online at all exposes you to risk and creates a footprint of your existence. Much like moving around in public does. And just as in moving around in public, the safest and most private thing to do is to not be in public at all.