"I love those who yearn for the impossible." -Goethe I wish other large companies showed such ambition. Telecoms like AT&T can't even be bothered to roll out the network upgrades they promised in the early 2000's.
Minor nitpick: AT&T has done a shit-ton of research: http://en.wikipedia.org/wiki/Bell_Labs edit: apparently a different beast than today's AT&T
This is about BIG thinking enabled by the unique org structure. Everything about corporate governance says this is a bad structure. But they still might pull this greatness off!