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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

fortune.com

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Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#241

Post by stevesimmons »

cpursley wrote: post #114
aprilthird2021 wrote: post #36

Earlier quoted context omitted.

Runners are not even like 20-30% of the buyers of such shoes I'd wager. Most people buying a cushioned On, Hoka, or Nike running shoe are just looking for a shoe that's comfortable and versatile

I think there’s actually a direct correlation of people wearing these athletic shoes, especially the really expensive fancy ones in public places and actually not being in shape. It’s pretty funny. People who are truly into athletics or generally wear those shoes only in the particular setting i.e. trail running, in the gym, etc., and then switch into normal shoes.

Most runners I know wear running shoes nearly the whole time.

They run in their new shoes, then switch them over to casual use as the cushioning starts to go.

And if you're a really keen runner, you'll have different shoes for each type of training (track, tempo, long and slow) and racing (track, XC, trail, mid distance, half to full marathon). So you end up with a constant flow of "worn but not worn out" shoes. Which you wear when not running...

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#242

Post by aczerepinski »

A huge percentage of Nike’s sales come from vintage shoes like dunks, air force ones, Jordan 1s, etc. By modern standards, they aren’t good shoes. They aren’t suitable for the sport they were originally designed for, and they aren’t comfortable compared to modern lifestyle shoes.

I can’t believe Nike is ok with that being how loads of people experience the brand. Why not spend an extra $2 upgrading the cushioning to React or Zoom so that they feel good on foot?

Nike does of course also make great modern shoes, but you have to know what’s what.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#243

Post by wahnfrieden »

mihaelm wrote: post #213
wvh wrote: post #188

Earlier quoted context omitted.

I'm a trail runner in Northern Europe. Hoka has been omnipresent there for the last few years, as has (traditionally) Salomon. Not sure I've seen much Hoka outside of trial running circles here yet. I'm thinking about sneakers used for actually doing sport though.

Same, I associate Hoka & Salomon with running, never would have thought someone would wear them as everyday sneakers.

Salomon has been a popular choice for everyday use for at least a decade. They’ve even been collaborating with high fashion brands for over a decade, like Boris Bidjan Saberi, Commes des Garcon, Margiela, Takahiro Miyashita etc etc with twice-yearly releases over years and not random one-off limited drops.

This has led to fashion boutiques carrying the non-collab Salomons as the demand has diversified. So people are exposed to the brand and have access to it at a variety of kinds of shops, not only at running outlets.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#244

Post by muse900 »

throwawayffffas wrote: post #234
throwaway2037 wrote: post #148

Earlier quoted context omitted.

> Beyond the stock market gambling aspect First, the United States' stock markets (NYSE + NASDAQ) are not gambling. An index-tracking portfolio has never lost money over a 20 year time frame for the last 125 years. Google tells me: > Nike Annual Revenue Breakdown > Fiscal Year 2026: $46.40 billion (+0.19% YoY) > Fiscal Year 2025: $46.31 billion (-9.84% YoY) > Fiscal Year 2024: $51.36 billion (+0.28% YoY) Many Wall St…

The price of any individual stock though is mostly determined by hype. Revenue and concrete performance plays a part but hype is very much a driving factor and hype is fickle.

Well tbh, hype does tell you something about future demand. It doesn't guarantee sales, but how excited people are about a product gives you an idea of how likely they are to buy it.

I think Nike lost some of its cool while the competition got better. For me, the turning point was walking into a Nike store and thinking their prices were way too high for what I was actually getting.

I reckon they'd be in a much worse position without Jordan. It's still a massive part of their appeal, even if its sales have slowed too.

And the stock market doesn't just look at today's revenue and performance. It also prices in what people expect to happen next. If people think a brand is losing its appeal, they won't necessarily wait for that to fully show up in the numbers.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#245

Post by andy_ppp »

I love Nike shoes and brand but they just don’t produce anything since fly knits that I actually like. All I want is a flat shoe with a massive toe box and thin material for the gym with Nike branding - why is it so difficult to make something people want?

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#246

Post by [deleted] »

jahller wrote: post #88
freetime2 wrote: post #73

Earlier quoted context omitted.

Probably because fitness-conscious (i.e. attractive) people started wearing them. And they are expensive enough to show status. Crazy thick soles have become pretty normalized recently. But I remember when I first bought my Hokas I felt a bit like I was wearing orthopedic shoes like my grandma used to wear. Now I wouldn’t think twice about wearing them out.

it's really interesting how Nikes style of shoes became unfashionable in the past 5-6 years. is it their focus on basketball and fitness shoes?

[deleted]

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#248

Post by rrr_oh_man »

jahller wrote: post #96
bushwart wrote: post #62

Earlier quoted context omitted.

Not going to argue with you about the quality of German brand sneakers, I wear Adidas myself, but Nike still has several models that score well enough on runrepeat.com.

yeah, i dont think the quality of the shoes were ultimately the problem. consumers care more for trends than quality.

> consumers

people

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#249

Post by iamben »

nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

Allbirds were just dreadfully uncool. Basically shoes manufactured for tech bros?

Even with another 5 years, I'm not sure they would have taken the market Hoka and On did.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#250

Post by DC-3 »

sfmz wrote: post #224
alexpotato wrote: post #219

There is a great article [0] that has some interesting points about this: - Nike used to be very "male coded" e.g. "Be like Mike" - So much so that they were one of the only companies where men bought more clothes than women - The powers that be wanted to go after the "Adjacent Whale" (explained in the article) that was the female consumer - They ended up alienating their core customer base while competing poorly wit…

> Nike used to be very "male coded" e.g. "Be like Mike" There are very-few male-coded places left. I think any Mall is like 80% for women and 20% food court. Beside that, there are jewelry stores, nail salons, spas, hair salons. Drive around the 'burbs and the only male-coded place is probably hardware stores and Pizza Hut

For every shop that exists in the real world to sell shit to women you have to remember there's an offshore sports betting portal on the world wide web to relieve men of their disposable income.
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