The UK system has "severe alerts", which is what the wildfire alert was, and "extreme alerts" which is a higher category. Both trigger the siren sound, but sending this in the second-highest category seems ok to me. Both levels can be deactivated on Android (no idea about iOS but I presume it's the same), there's no unblockable presidential alert level.
> Both trigger the siren sound, but sending this in the second-highest category seems ok to me It most certainly was NOT OK. By your own statement, both trigger the siren sound by default (including to those driving). By all means do this if a wildfire is heading my way and I need to evacuate, not to tell me I shouldn't be lighting a bloody barbeque! An ordinary text message would have sufficed. The net result of thi…
You'd need to get the mobile operators involved to build the list of recipients and then to do the actual work of pushing the message out. Normal SMS is point to point, so a message needs to be sent to each subscriber individually which is a huge job at population-level scale.
It makes more sense to use the existing cell broadcast alert infrastructure which has been planned for exactly this type of use case and has been thoroughly tested.
A more reasonable complaint might be that it wasn't geofenced to only the drought-hit areas, but that would only have excluded something like a quarter of the population.