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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#241

Post by queenkjuul »

frollogaston wrote: post #226
jordanb wrote: post #155

Earlier quoted context omitted.

Also the product itself is likely to suck. One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change. I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change over…

The touchscreen is the only thing that's kept me from leasing a Tesla the past 8 years.

And now it's one of two things keeping me from ever doing so in the future

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#242

Post by AnimalMuppet »

bluGill wrote: post #102
JeremyNT wrote: post #90

Earlier quoted context omitted.

I believe the issue here is that, simply due to how these products came to market, "AI" is extremely vague, and slapping "AI" on every single thing makes it almost a negative signal for quality. For most users "AI" probably just means "chatbot" - and that's not compelling, because they can already access a chatbot, why would they want one in every product they use? The more advanced features / workflows that LLMs can…

AI in various forms are used all over, but do your point - users don't know it is AI. They also don't care. They care what AI does, and that is the feature that gets advertised, that AI does it they don't care. They are mostly not chatting with the machines and devices that have AI, they are pushing a button and letting the machine work for them while they sit back and relax (or more often go on to do other things)

Then maybe we could say that if it's visibly AI, then they've failed. We don't notice the well-done AI, just the badly done ones that hinder the user rather than helping.

And therefore probably in users' minds, when you say "AI", they think of all the badly done ones, not the good ones, because they didn't notice the good ones as AI. So when you advertise it as AI, that's a negative.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#243

Post by wartywhoa23 »

kranke155 wrote: post #118
mikeocool wrote: post #100

Earlier quoted context omitted.

I dunno, I think in the past year “AI” has gone from meaningless buzzword to having a negative connotation amongst the non-tech population. “That’s so AI” is legitimate slang and it does not mean “that’s so cool and automated!”

All people I know hear when they hear AI is - they are automating art, there are layoffs incoming, they want to build a data centre next to me that will make my electricity costs go up, they are automating the consumer help call center. The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.

> The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.

A peculiar way to call VC vultures with neck deep vested interests.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#245

Post by wouldbecouldbe »

torben-friis wrote: post #92
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

I think its more that AI is generally really badly implemented. It means we get a less qualitative experience, mainly on support, but also writing etc.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#246

Post by Aurornis »

ricardobayes wrote: post #164
Aurornis wrote: post #160

Earlier quoted context omitted.

> What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job My unpopular opinion is that many or maybe most people don’t care about this. They don’t care about where the content came from or if the artists get paid for the work. If they can get something (an answer to their question, some output that finishes their homework, some writing for a work assignment)…

I think there is some nuance between an individual downloading something (and in many countries it is outright legal or at least, alegal) and building billion-dollar companies on it.

We’re talking about the consumers, though. They don’t care how the free or cheap thing arrives. They like that they didn’t have to pay as much.

The same argument is used to justify normal piracy: The consumer thinks they’re stealing from the corporation who distributes it, not the artist.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#247

Post by intended »

torben-friis wrote: post #92
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

Also translates as “this is going to be enshittified and make your life worse eventually.”

Whatever reasons there were to be excited about tech have been subsumed by the things to be worried about.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#248

Post by MyHonestOpinon »

smcl wrote: post #116
torben-friis wrote: post #92

Earlier quoted context omitted.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in…

My washing machine also has this AI icon. Not a big deal but it makes me roll my eyes everytime I see it.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#250

Post by Dwedit »

Saying something is "AI" makes sense if it actually uses an AI model. But to appease certain people, you need to disguise or obfuscate that AI is used. I don't think the anti-AI crowd is up in arms about Firefox having a local translation feature, despite that it uses an AI model.
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