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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

241–250 of 333 posts

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#241
post #49

This is such a dastardly psychological trick. Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers so that I can make sure that it's buns are aligned properly....

Interesting, I couldn't care less about those shapes. Where is the difference in our minds? Because I haven't for single a second thought about "fixing" it, nor cared about it - even after you mentioned it.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#243

Earlier quoted context omitted.

Elmers glue is edible.

Surely all glue is edible, you just have to commit a bit more to some glues than others. It's like that saying about mushrooms: "All mushrooms are edible. It's just that some mushrooms you only get to eat once."

I recently watched a video about death cap mushrooms (the deadliest, supposedly), and apparently about 80% of people still survive (requires prompt medical treatment), not that they would want to repeat the experiment. Apparently, the mushrooms even taste good.

Anyway, edible normally means "safe to eat," not just "possible to eat." (As you are no doubt aware). IIRC, Elmer's glue is considered safe to eat though not necessarily appetising.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#244

Earlier quoted context omitted.

I was told once everything in those food photos in the United States had to be edible. You could substitute sour cream, but not glue, for whipped cream. I wonder if that was true.

Elmers glue is edible.

Elmer's white glue is "non-toxic" but today, it is made with synthetics. Since my youth in the early 80s, Elmer's has never been particularly appetizing or appealing to put in my mouth.

I believe that the stereotypical "craft food" is actually paste, which is often based on starches like corn or wheat. Children are very likely to put paste in their mouths and try eating it, because it is indeed based on food products.

I've frankly never been in a school that provided a lot of paste, and the switch to Elmer's glue may have been a strategy to stop kids from consuming the food-based stuff. However, I was in a summer science course where we crafted "Oobleck" which is also sort of "edible" if you like eating clay that's been squeezed between the filthy little hands of 8-year-old boys.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#245
post #211

Earlier quoted context omitted.

That would be the charitable reason, but I wonder if it could be more related to their laws on accurate representations in ads (Act against Unjustifiable Premiums and Misleading Representations [0]). [0] https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e...

That doesn't seem to bother burger king though: https://www.burgerking.co.jp/menu

IANAL, so I won't quote relevant text from previous link, but I believe promotional photos need to be of the actual food (ie not substituting shaving cream for whipped cream to deal with melting issue), but it will likely be a very picturesque version of it, though they are indeed (less, but still) askew in those photos. I looked a bit further, and it seem the American BK uses similar (though not exact) photos of their JP counterpart now, maybe it's a trend, but I did find a rather stark contrast with their AU counterpart (naming is another story):

https://www.hungryjacks.com.au/Upload/HJ/Media/Menu/product/...

compared to the Japanese:

https://www.burgerking.co.jp/images/menu/web/main/2025/09/04...

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#246
post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

I would imagine it is intended so it loads quickly on mobile devices using slow data connections in crowded areas. I have noticed web pages taking a lot longer to load when I am in a city centre on a data connection. Its pretty cool and may even give a competitive edge if you can still be snappy in that situation when your competitiors arent.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#247
post #95

Earlier quoted context omitted.

I have been in elevators in which it does do something. I've timed the difference. This foul rumour must die.

They effectively don’t do anything in most elevators in the US during normal operation. The ADA requires elevator doors remain open at least 3-seconds. Usually, people-moving elevators are most efficient when doors close as quickly as possible, so they start closing exactly at 3 seconds. I’ve used elevators with less common use cases — huge ones in hospitals, freight elevators, hotel service elevators — that might be…

Nothing you've said indicates why the button does nothing.

I can enter an elevator is under a second and push the button. This is doubly faster when not waiting for the doors to open fully, effectively making my button push at 0 seconds from door full open.

If you're saying "3 seconds is not long to wait, so it's the same as the button doing nothing", this is false, untrue, and I often use it.

Alternatively, requiring elevator door to wait 3 seconds as a default does not negate someone overriding that.

I've manipulated the button and seen timing differences. It does work. It does make a difference.

Did you mean something else?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#248
post #70

A video posted by McDonalds Canada reveals how they stage the burgers for photographing them. They shift each layer backwards (bun, meat, etc) so that the ingredients of the layer are more visible when photographed. The top bun ends up being a few inches backward compared to the bottom bun. https://www.youtube.com/watch?v=oSd0keSj2W8

I used to work in food photography (in an admin role). Sprayed on glycerine for condensation on cool things. cigarette smoke for steam. It was super nasty, but the photos looked good.

When I had a contract with a company that makes machines to mass produce spaghetti and also stuff like pudding I watched a photography session. They used motor oil as chocolate sauce.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#249

Earlier quoted context omitted.

Yes! It's genuinely fascinating, and it's the kind of thing I trust this community to talk about in a reasonable way which is not quite always the case (Mozilla, many politics topics). But this feels like, potentially, AI prompting or even more interestingly an intentional stylistic choice.

> But this feels like, potentially, AI prompting Are you joking?

Hackernews sees skewed burger and proceeds to praise itself

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#250

Earlier quoted context omitted.

Elmers glue is edible.

Surely all glue is edible, you just have to commit a bit more to some glues than others. It's like that saying about mushrooms: "All mushrooms are edible. It's just that some mushrooms you only get to eat once."

I was taught “Edible (fit to be eaten as food) vs Eatable (capable of being chewed up and swallowed)” but modern usage seems to treat them as synonyms (the former just being more pleasant to eat than the latter).
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