241–250 of 286 posts
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I hope every publication uses Microsoft Copilot (formerly Office) for years, like they did for X (formerly Twitter).
Some of us are likely never going to stop referring to it as twitter. X, may as well be 3 Xs.
They are the definition of failing upwards. Every product is an absolute trash fire yet they persist and thrive.
"The Microsoft 365 Copilot app (formerly Office)" has got to be the worst rebrand ever. This is gonna be up there with Twitter's rebrand as a case study 20 years down the line.
The worst rebrand yet . We'll probably be reminiscing about the current day once they follow it up with: Word -> Copilot 365 text app Excel -> Copilot 365 spreadsheet app PowerPoint -> Copilot 365 presentation app Outlook -> Copilot 365 mail app Windows -> Copilot system Xbox -> Copilot gaming device
Microsoft Copilot 365 Subsystem For Rich Text
"The Microsoft 365 Copilot app (formerly Office)" has got to be the worst rebrand ever. This is gonna be up there with Twitter's rebrand as a case study 20 years down the line.
The original "own goal" is that "Office app" was a Windows Phone 7/Windows 8 application no one used called something boring like "Preview" or "Document Hub" around the time OneDrive was still being called SkyDrive from the Windows Phone "Hub app" era. The app was basically just an MRU view of SkyDrive filtered to Word/Excel/PowerPoint documents. Renaming that app "Office app" didn't do much to explain what it was fo…
I genuinely thought this was a joke when I saw the headline, and I had to double check the domain name to verify that this wasn't a parody. Apart from being absolutely abysmal marketing, the front page alone is wildly inconsistent: * "Welcome to Microsoft 365 Copilot" * "The Microsoft 365 Copilot app (formerly Office) [...]" * "Microsoft 365 (formerly Microsoft Office 365) is a subscription service [...]" Which is it…
They include the "formerly..." to hilariously try to not confuse people (not joking). They did the same when they rebranded Azure Active Directory and moved it into the Entra family of security products. It's now fully called: Microsoft Entra ID (formerly Azure Active Directory)
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Microsoft used to just name a lot of things for what they did... to a point where it was almost confusing by itself. "Microsoft SQL Server" being a prominent example. Though, the everything .Net around 2000 was nearly as bad as this CoPilot rename.
.net, dynamics, power, 365, azure, fabric, copilot. There's always some pointless name change going on.
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What's the point? Did someone in marketing just decide that "Active Directory" is too 90s and must be tossed out based on vibes? Entra ID sounds like something completely unrelated.
IIRC one reason was that Azure Active Directory bore little technical relation to Active Directory and it was endlessly confusing to customers. Especially as AAD evolved into an identity system and away from a directory. Trivial example is that AAD doesnt do LDAP, unlike regular AD which was built on it. It's not surprising that some PM would keep "AD" in the name of AADto make the transition to cloud seem less scary…
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They include the "formerly..." to hilariously try to not confuse people (not joking). They did the same when they rebranded Azure Active Directory and moved it into the Entra family of security products. It's now fully called: Microsoft Entra ID (formerly Azure Active Directory)
I hope every publication uses Microsoft Copilot (formerly Office) for years, like they did for X (formerly Twitter).
Did OpenOffice or Kingsoft put them up to this?