Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

The Walt Disney Company and OpenAI Partner on Sora

openai.com

Post reply on HN
Print view View original

241–250 of 520 posts

Re: The Walt Disney Company and OpenAI Partner on Sora

#241

Post by nonethewiser »

dist-epoch wrote: post #98
tonyedgecombe wrote: post #73

Surely OpenAI should be paying Disney for the rights to their content. What an upside down period we are living in.

You pay for advertisement and product placement. Not the other way around. We live in an atenttion economy, if Disney content is not in your face on all mediums (which now include AI slop), they lose money.

>You pay for advertisement and product placement.

Well, no. Disney does not pay Hasbro or Mattel to use their characters. It does not pay clothing producers. So no, you dont have to pay people to use your IP because it's just advertising. Disney's IP is their core product.

You can make the argument they should let Sora use it to advertise. But that's not necessarily how it works. And for good reason - fan content doesnt necessarily benefit Disney in a measurable, controlled way. Furthermore, the IP is the thing they themselves are trying to sell you.

Re: The Walt Disney Company and OpenAI Partner on Sora

#242

Post by scrumbledober »

afavour wrote: post #233
podgietaru wrote: post #120

Earlier quoted context omitted.

I actually straight up don't think they give a shit anymore. I think decorum works in an environment where decorum is the norm, but we have entered a political moment where that is no longer the case. And I think that this kind of thing bleeds so heavily into culture that they no longer give a shit about having their characters next to it. They have enough plausible deniability; they did not create the content. I thi…

When I became a parent I was really surprised at how much crap Disney puts out. My previous exposure had just been their blockbuster movies which showed a close attention to detail. But you scratch under the surface and it's an endless pile of awful quality clothing, crappy lunchboxes, that kind of thing. To the point where you assume it's an unauthorized rip off until you discover they license to anyone. And to say…

The animation quality of mickey mouse clubhouse was appalling when I first had kids. They seem to have decided to care about that, as the animation on mickey mouse clubhouse + is a marked improvement.

Re: The Walt Disney Company and OpenAI Partner on Sora

#243

Post by CodingJeebus »

BowBun wrote: post #169
godzillabrennus wrote: post #89

Earlier quoted context omitted.

Disney is the same company as it was 20 years ago. In fact, it's the same company as it was 100 years ago. They only care about profit. They do just enough brand management to preserve the profit motive.

I firmly disagree and think this shallow take dishonors a pretty great man. While not perfect, Disney gave us the bedrock of American children's culture which has been a soft tool for the US for generations. Not to mention technology and other advancements. I'm not a Disney nut, but the man was one-of-a-kind and an impressive industrialist who instilled a great culture of innovation and a deep love of children and pl…

> While not perfect

Yep, Disney was also a leading producer of racist tropes and content during Jim Crow. Historical clips of Mickey Mouse characters putting on minstrel shows with blackface alongside other racist stereotypes like crows can easily be found online[0]. Not to mention Song of the South[1], a film Disney produced based on Uncle Remus stories following slaves who happily live on a Georgia plantation. Disney has, of course, done their best to scrub these entries from history, but they played a major role in depicting racist tropes to kids for decades.

0: https://www.youtube.com/shorts/b5j4T9E8PuE

1: https://en.wikipedia.org/wiki/Song_of_the_South

Re: The Walt Disney Company and OpenAI Partner on Sora

#244

Post by ryandrake »

jeffwask wrote: post #156
NewsaHackO wrote: post #146

Earlier quoted context omitted.

I guess there is an expectation of a lack of control when it’s made through AI, versus an image that is from their owned parks. Even without AI, people have been putting Disney characters in unsavory contextes, and I don’t think anyone ever thought, “Wow, I can’t believe Disney sanctioned that picture of a princess doing whatever.”

Yes, but Disney legal is incredibly aggressive with any unauthorized use of characters. They have made day care's repaint walls with character murals. They have an army that chases that stuff down.

Which is why it's so weird that they are seemingly doing a 180 if it involves "AI".

The biggest actual impact of the AI craze has been the extent to which mere mention of it is causing businesses to upend themselves and break with decades of historical behavior.

Re: The Walt Disney Company and OpenAI Partner on Sora

#245

Post by herbturbo »

podgietaru wrote: post #82
herbturbo wrote: post #60

Earlier quoted context omitted.

Exactly - Disney sees this as a cheaper way to produce the same slop.

Probably worse slop, but now no human will be paid. What a marvelous future we've invented for ourselves.

To be fair the humans working at Disney had their chance and blew it.

Re: The Walt Disney Company and OpenAI Partner on Sora

#246

Post by Iolaum »

otterley wrote: post #181

What mad world are we living in where Disney — Disney — is paying someone to lose control over its IP?

Are they losing control though? OpenAI did sign a contract with them and that presumably gives them some power. Maybe less than the power they had over, for example netflix, but still more than nothing.

P.S. If you can't win them, join them ...

Re: The Walt Disney Company and OpenAI Partner on Sora

#247

Post by spwa4 »

echelon wrote: post #153
dmix wrote: post #147

Earlier quoted context omitted.

It's definitely not a war you're going to win simply via copyright claims to the big chat interfaces. This stuff will happen regardless. Especially as more open high quality LLMs role out. They might as well have some direct say in the matter with the big companies by creating relationships and profiting via licensing.

The AI IP lines are being drawn now. The IP holders will sue or DMCA the platforms, not the users. First Grok, then eventually YouTube. Then they'll charge licensing fees. Are also: RIAA wrt Suno, Udio.

Pretty sure Youtube is constantly being sued for copyright violation by now.

The question is what will happen when "the platform" is a model downloaded on torrent sites and just generates movies from a prompt. On the plus side: excellent compression ratio. On the down side: discussion with your kids about how at the end Snow White did not transform into a gigantic mech and blew up the Evil Queen with rockets. Must be your old memory, dad!

Re: The Walt Disney Company and OpenAI Partner on Sora

#248

Post by hnlmorg »

dfedbeef wrote: post #10

Disney shareholders, feel free to make images of Iger, Mickey, and Br'er Rabbit lighting piles on money on fire.

The original depiction of Mickey Mouse is legally public domain anyway

https://en.wikipedia.org/wiki/Works_based_on_a_copyright-fre...

Re: The Walt Disney Company and OpenAI Partner on Sora

#249

Post by dragonwriter »

bilbo0s wrote: post #84
impulser_ wrote: post #53

Earlier quoted context omitted.

I guess it will depend on how good their security is, because I'm assuming Disney is entering this deal with hard guidelines on what will be allowed.

This. Don't believe for a second that Sora will allow you to make racist content with Disney characters. That said, there are a lot of other models out there that care about neither licensing nor alignment. So those will allow you to make racist content. Then you can do whatever you like with that generated content. A lot of IP owners will learn that there is more than one way to skin a cat. It's easier than people t…

> Don't believe for a second that Sora will allow you to make racist content with Disney characters.

Don’t believe for a minute that whatever filters it uses will be sensitive enough to the way racist content is constructed to stop people from doing just that.

Re: The Walt Disney Company and OpenAI Partner on Sora

#250

Post by oceanplexian »

bko wrote: post #112
giancarlostoro wrote: post #6

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

Why is this a problem with Disney? Who cares? Online trolls make inappropriate videos with characters. Rule 34: If it exists, there is porn of it. It's so exhausting that companies are overly cautious about everything and let a tiny niche of internet culture drive these decisions. If you get obscene material in your social media feeds, you will continue to see this kind of stuff except maybe with some Disney IP. If n…

Thank you.

Sad I had to scroll this far to find a comment that wasn't pro-censorship of Fan Art because a character they saw on the internet offended someone's Protestant values.

Post reply on HN