Cook's been great for massively scaling Apple (and its stock price) up, but the art, vision, and soul of the company is gone. It's just a stock price maximizing lawnmower now, just like every other corporate stock price maximizing lawnmower. If that's what shareholders want, fine, I guess. But I'd be bored just manufacturing the same boring rectangles every year. I think Steve would have been, too.
Not as a shareholder, but as a customer and user I’m very ok if they just focus on making those rectangles. Makes no difference to me if Apple does the new “innovative” products or if some other company does it. But if Apple starts getting “visions” and those interfere with the iOS and macOS experience that I have and like now, I’ll be annoyed. I like my MacBook, AirPods, and iPhone how they are now. If they don’t sc…
I fear it is going to start getting visions of monetization and injecting advertisement and tracking into everything.
I don't see where the growth is coming from unless they start trying to squeeze what they've got entirely dry.