Yes, Intel/AMD cannot match Apple in efficiency.
But Apple cannot beat Intel/AMD in single-thread performance. (Apple marketing works very hard to convince people otherwise, but don't fall for it.) Apple gets very, very close, but they just don't get there. (As well, you might say they get close enough for practical matters; that might be true, but it's not the question here.)
That gap, however small it might be for the end user, is absolutely massive on the chip design level. x86 chips are tuned from the doping profiles of the silicon all the way through to their heatsinks to be single-thread fast. That last 1%? 2%? 5%? of performance is expensive, and is far far far past the point of diminishing returns in turns of efficiency cost paid. That last 20% of performance burns 80% of the power. Apple has chosen not to do things this way.
So x86 chips are not particularly well tuned to be efficient. They never have been; it's, on some level, a cultural problem. Could they be? Of course! But then the customers who want what x86 is right now would be sad. There are a lot of customers who like the current models, from hyperscalers to gamers. But they're increasingly bad fits for modern "personal computing", a use case which Apple owns. So why not have two models? When I said "doping profiles of the silicon" above, that wasn't hyperbole, that's literally true. It is a big deal to maintain a max-performance design and a max-efficiency design. They might have the same RTL but everything else will be different. Intel at their peak could have done it (but was too hubristic to try); no one else manufacturing x86 has had the resources. (You'll note that all non-Apple ARM vendor chips are pure efficiency designs, and don't even get close to Apple or Intel/AMD. This is not an accident. They don't have the resources to really optimize for either one of these goals. It is hard to do.)
Thus, the current situation: Apple has a max-efficiency design that's excellent for personal computing. Intel/AMD have aging max-performance designs that do beat Apple at absolute peak... which looks less and less like the right choice with every passing month. Will they continue on that path? Who knows! But many of their customers have historically liked this choice. And everyone else... isn't great at either.