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Apple shuffles AI executive ranks in bid to turn around Siri

finance.yahoo.com

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Re: Apple shuffles AI executive ranks in bid to turn around Siri

#241

Post by codr7 »

no_wizard wrote: post #196
mulletbum wrote: post #158

Earlier quoted context omitted.

They aren't even doing hardware well in some cases, their bread and butter. Bluetooth has been broken on both editions of their Pro Max Phone (15 & 16). It cuts out and has all kinds of weird issues, but no fix has come for years now. This was why I always paid a premium for their phones, they did hardware and software well. Not anymore, their so focus has been on their processors.

Are you using any Bluetooth headsets designed for their special sync protocol? I noticed no issues with any certified headsets but any of my nice Bluetooth headsets from a few years ago that don’t leverage the newer protocol instead only standard Bluetooth have issues syncing and such. This tends to be an Apple issue. They introduce proprietary thing and eventually unless your hardware supports said thing it will hav…

We use to have a saying for this behavior, embrace and extend something...

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#242

Post by codr7 »

mrtksn wrote: post #157
AnonC wrote: post #55

IMO, Craig Federighi is quite good at presentations and his own style of humor, but he doesn’t seem to have a good grip on the quality of software across all of Apple’s (buggy) platforms and apps. I don’t believe that moving Siri under him (i.e., his reporting structure) is a good idea. Only time will tell. There are far more bugs and issues that are to be fixed (but don’t get attention) than Siri. Anyway Siri has be…

Don't you think that maybe the issues are rooted in the Apple's attempt to do everything by itself? All things considered Apple actually delivers some great software, Apple is one of the few companies that built their own operating systems, their software UX is considered to be the gold standard. They pulled architecture transition processes that required great software engineering alongside with the hardware enginee…

They're very good at marketing, I'm beginning to believe that's all they're doing well these days.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#243

Post by dylan604 »

SirMaster wrote: post #229
phito wrote: post #221

Earlier quoted context omitted.

Just a local LLM app would be fine. I don't want it to be integrated with the OS.

Sure yeah a local LLM app would be nice. But yeah I don't need or want it all integrated into the OS either.

But how can you find out what time your mom texted you to meet? Surely, you don't mean open the text app, find the thread with your mom, and then scroll looking for it. Do you? Surely, the world couldn't function like that. We'd be staring at our screens all day doom scrolling in various apps looking for whatever info you needed. That's just not how the world works.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#244

Post by bluefirebrand »

Larrikin wrote: post #228
tehlike wrote: post #210

Earlier quoted context omitted.

Failing up is surprisingly common

Depends on race with an exception (sometimes) for which college you went to

I think you are being downvoted a bit unfairly, but you're also not fully right either.

I'm pretty sure that who you are friends with matters much more for failing upwards. Who you know is very overvalued in today's business climate unfortunately

Your post-secondary really only has influence because it somewhat influences who you wind up being connected to

DEI stuff like race and sex... Might matter sometimes. It shouldn't be controversial to say that companies in general take that into account more nowadays than in the past.

It's not a secret that if a company in 2025 has a very white male executive team, then a board of directors has some incentive to try and hire women and minorities into the executive team when they can to balance that out

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#246

Post by dostick »

Almost every comment is negative. From Apple’s point of view, this is not worrying. Look at people you know who are not in IT and software. They use AI for information and solutions, not expecting an agent. And since Apple Intelligence successfully proxies that function to ChatGPT, this is covered for Apple. You don’t have your relative asking when it’s going to be agent-level help from it. Regular people don’t expect new this and new that from a device; they accept it as it is, and convincing them to move away from Apple would take years of them seeing how someone else uses another platform. The same time it took you to convince them that Apple is a better platform and worth buying their next phone or computer. Not to forget that the majority of the public think of Apple and its simplicity of UX as a top-level product with a justified top-level price, that you buy when you get promoted/retire/become rich.

Apple could have five years just refreshing and adding nothing new before they feel the market share fall badly. And ten years or more to do nothing and be in a situation with no return. Neither of those will happen. It would be more worrying if there was no reshuffling of executives.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#247

Post by [deleted] »

basisword wrote: post #213
Spivak wrote: post #183

Earlier quoted context omitted.

Do people really think stuff like this makes you look cool? It's super cringe. The only way you get away with being that stupid and that much of an asshole to a room of adults is by being the CEO. This isn't some insightful observation, if the phone was waterproof the demo would have just looked silly as it sank despite having available room. Why did you even ask the question if you already decided the answer? The en…

>> "can't be made smaller without time and money we don't have to do it." If the CEO is telling you it is important to him, then he's telling you he'll give you the resources. Telling him it "can't be made smaller" when you admit it can is silly.

[deleted]

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#248

Post by kccqzy »

dostick wrote: post #246

Almost every comment is negative. From Apple’s point of view, this is not worrying. Look at people you know who are not in IT and software. They use AI for information and solutions, not expecting an agent. And since Apple Intelligence successfully proxies that function to ChatGPT, this is covered for Apple. You don’t have your relative asking when it’s going to be agent-level help from it. Regular people don’t expec…

> since Apple Intelligence successfully proxies that function to ChatGPT

I don't know how it's implemented, but Apple Intelligence's proxying to ChatGPT ends up being far worse than using ChatGPT directly. You could ask the same question to ChatGPT and Siri powered by Apple Intelligence proxied by ChatGPT, and the former gives the right answer while the latter gives the wrong answer.

> Regular people don’t expect new this and new that from a device

But Apple advertised iPhone 16 specifically along with Apple Intelligence. They didn't market the new generation of iPhone as iterative improvements; they marketed it as specifically for Apple Intelligence.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#249

Post by shmatt »

SirMaster wrote: post #218

Do people actually want this AI stuff in their phone? I don't want AI on my desktop/laptop computer and I don't want it on my phone either. None of my family or friends that I talk to seem to want it either.

Regardless, I can imagine how rage inducing it is for the Apple CEO to use Siri, then immediately after use ChatGPT Advanced Voice mode. Its like what Siri should be, regardless if this much or that much people will use it.

If Apple made a voice mode as advance as ChatGPT, and no one used it, then you can throw away Siri all together (and i'd assume Apple has the data that shows people actually use the Siri)

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#250

Post by gadders »

veidr wrote: post #203
gadders wrote: post #200

David Heinemeier Hansson (Ruby on Rails/37 Signals) has been writing about the state of Apple AI on LinkedIn recently (as well as an additional post that was deleted for using the word "asshole"): https://www.linkedin.com/posts/david-heinemeier-hansson-374b... https://www.linkedin.com/posts/david-heinemeier-hansson-374b...

LOL I did not click the links because I don't want to visit that site (and also have limited interest in what DHH says about Apple Intelligence — not none, but not enough to click it), but I am actually very curious as to why DHH (or anyone, but especially someone like him, with many other places to opine) would post his opinions on LinkedIn of all places...? Can anybody square that circle?

He seems to be quite active on there. I think he also has a blog on hey.com but that's blocked at my employer as it's an email domain.
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