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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

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Re: How to succeed in MrBeast production (Leaked PDF)

#241
post #3

Any ideas what is being referenced with this quote? > Do not leave consteatants waiting in the sun (ideally waiting in general) for more than 3 hours. Squid game it cost us $500,000 and boys vs girls it got a lot of people out. Ask James to know more

Willing to Die for MrBeast (and $5 Million) https://archive.is/lDVoz

He blames Crowdstrike for his org treating humans like shit for money. Nice.

Re: How to succeed in MrBeast production (Leaked PDF)

#242

Lot of people critiquing this, but you can't deny the success. I think a lot of the advice is applicable to startups. 1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that…

> 2. Hiring only A-players. Bloated teams kill startups.

"Just hire good employees, why did no one think of this before!"

...seriously?

Re: How to succeed in MrBeast production (Leaked PDF)

#243
post #236

Earlier quoted context omitted.

The "sour grapes" attitude has IMO really started crowding out other content. Pretty much any popular content here just has a flood of social signaling content all about how morally wrong, bad, evil, etc the content is. And if you don't want to pile on the commentary, which is all pretty much the same thing regurgitated in different ways, then your content just kinda languishes at the bottom of the page. I don't real…

It would help if half the content on this site wasn't highly unethical lol. It feels like the tech industry is having a moment where a lot of us are looking critically at the work we're doing and the effects it has on the society we live in. Sometimes that's not fun but it is important. Sorry if that checks the vibes too much for you.

Okay so now what effect are you having by making this ethical criticism? Are you changing the ethical outlook of the industry? Are you making a positive ethical impact?

> It feels like the tech industry is having a moment where a lot of us are looking critically at the work we're doing and the effects it has on the society we live in.

I think you grossly overestimate HN's prominence in the tech industry. It was where all the founders hung out 15 years ago. It's now just a place where IT workers talk.

> Sometimes that's not fun but it is important. Sorry if that checks the vibes too much for you.

No I just do what everyone else does which is talk about tech elsewhere. I spent a lot of time over the last 15 years here so I'm sad that the place has changed, but at the end of the day I have several alternatives.

Moreover there's plenty of problems in the world out there. A few wars in progress, a genocide or two. My relatives spent the last few weeks in hiding because a government failed. MrBeast's engagement practices are probably the very lowest of my worries. If only HN comments could change the world...

Re: How to succeed in MrBeast production (Leaked PDF)

#244

One distressing trend I've noticed becoming ubiquitous on HN is that any writing that is confronting to a consensus worldview becomes flooded with highly upvoted comments that are, in essence, excuses for why it's not necessary in this instance to re-examine your priors. He's making low value content/the culture of the company is horrible/he's a fraud/it's more luck than skill. The actual critiques are personalized t…

It's the weekend on HN, different crowd, often very negative and comments that imho are more akin to reddit quality.

I try and remember to not HN at the weekend, obviously forget sometimes. I tend to find sticking to Ask HN is better at the weekend.

Re: How to succeed in MrBeast production (Leaked PDF)

#245
post #219

Earlier quoted context omitted.

I always love the "just hire A-players" line. As though startups are trying to hire mediocre people instead of having no choice. And that 95% of startups don't know their metrics. Pretty sure almost all do but again don't have the skills or resources to meaningfully move them.

It's more about willing to fire below-A players quickly rather than having a perfect hiring filter that only lets A players in. Looking back at 7 companies I worked at: they all had a tough hiring filter to get in. But most of them also had not that great people that they were not firing. Firing people is hard even when you know you should do it. You have to be a heartless bastard to not have a problem firing people.…

Of course now you have a function which isn't non-optimally performed, it's now not being performed at all. Because you're probably "running lean" so actually you have no redundancy for that function.

And then there's the sociological effect of course: are you even any good at identifying poor performers, does the team view it that way? You can be one employee departure away from an exodus since someone being laid off is usually a good sign for everyone else to reconsider how they feel about their position. Bad management is pretty good at generating a never-ending stream of "underperforming employees".

Like let's state the obvious here: you're looking back the 7 prior companies you worked for. Are the people you thought should be fired still there? Are they still turning up every day and doing something? Because in that context, whatever their fault, they are a more reliable resource to the company then you were (this isn't judgment: my resume is long too).

Re: How to succeed in MrBeast production (Leaked PDF)

#246

One distressing trend I've noticed becoming ubiquitous on HN is that any writing that is confronting to a consensus worldview becomes flooded with highly upvoted comments that are, in essence, excuses for why it's not necessary in this instance to re-examine your priors. He's making low value content/the culture of the company is horrible/he's a fraud/it's more luck than skill. The actual critiques are personalized t…

One thing that woud help real people deal with internet comments and content is switching from a binary "true" vs "false" dichotomy, eg "this is good", "this is false", etc. That is, everything must be stamped with some version of a binary label.

Instead, a trinary should be used, so among true and false, you can have undefined. Or, more importantly for value judgements, "it doesnt matter".

And of course, like things in javasvript, everything should probably just live as undefined, and there should be plenty of guardrails before choosing the other states.

Re: How to succeed in MrBeast production (Leaked PDF)

#248

One distressing trend I've noticed becoming ubiquitous on HN is that any writing that is confronting to a consensus worldview becomes flooded with highly upvoted comments that are, in essence, excuses for why it's not necessary in this instance to re-examine your priors. He's making low value content/the culture of the company is horrible/he's a fraud/it's more luck than skill. The actual critiques are personalized t…

Please do share your thoughts. It seems a shame to let nitpickers ruin the community for others.

Re: How to succeed in MrBeast production (Leaked PDF)

#249

One distressing trend I've noticed becoming ubiquitous on HN is that any writing that is confronting to a consensus worldview becomes flooded with highly upvoted comments that are, in essence, excuses for why it's not necessary in this instance to re-examine your priors. He's making low value content/the culture of the company is horrible/he's a fraud/it's more luck than skill. The actual critiques are personalized t…

Have you considered that the sour grapes attitude actually comes from an understanding of the world, and how everything has been turned only into profit maximization?

And that the nitpicking is merely a failure to express that understanding of the world, especially since it seems like pro-status quo commenters don't care to learn more?

I think I'm one of the sour grapes commenters often, and I've very often tried to have patience to explain in depth where my opinions come from. My greatest frustration is trying to describe for instance why someone like Mr Beast is antisocial (as I actually did a long time ago), and then being met by responses like "he's obviously doing something right to get all those views and he's promoting altruism", responses that obviously never bother to understand what my point was.

If think if we really are supposed to improve the quality of discussions, asking more questions should be common when we fundamentally disagree so much. On fundamental disagreements, either the other party is stupid/naive/uninformed or they have fundamentally different principles that we might not understand, and without which a response is just flaming.

Later edit: I actually think the document by Mr Beast is exceptionally well written, and most startups could apply the main lessons from it. I still think his output is extremely antisocial.

Re: How to succeed in MrBeast production (Leaked PDF)

#250
post #92

Lot of people critiquing this, but you can't deny the success. I think a lot of the advice is applicable to startups. 1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that…

I’m with you on the management vibes - it doesn’t sound like a culture that I’d enjoy. That’s one of the things I find so interesting about this document: it does feel very honest and unfiltered, and as such it appears to be quite an accurate insight into their culture. And that’s a culture that works if you want to create massive successful viral YouTube videos targeting their audience. How much has that specific ch…

What I find interesting in reading this is that it's not particularly surprising in content. And I don't mean that I expected some hugely toxic culture from a youtube company and found it. I mean that the whole document is largely pretty standard "how to make it in a competitive industry" advice. The tone might be a little unprofessional for folks who are used to big corporate talk, but if you'd leaked internal Microsoft or Google documents to a bunch of long time IBM folks they would have thought the same things I'm sure. The tone might be different, but most of the points seem identical to stuff anyone should be familiar with. "Follow up when you ask someone for something", "Don't commit to giving X if you can't actually get X", "Have a backup plan", "Try to turn a failure into something useful", "Own your mistakes", "Make sure you've exhausted all the avenues for something before you decide it's impossible", "Do the hard work early so you're not cramming it all in at the end", "You are the subject matter expert on your specific project, assume everyone else doesn't know anything". Even the "A,B,C" employee thing is pretty standard stuff folks know intuitively. Fast food is garbage no matter where you go, yet somehow Chick Fil A has lines around the block at lunch time and if there's 3 cars in a Wendy's drive through, you'll go somewhere else. Why? Because Chick Fil A really tries to not have "C" employees (relative to fast food employees in general), and it shows in the customer experience. Two fast food places can have the same quality of food, and the one with the drive through attendant that acknowledges people and responds to phatic phrases, and marks the diet soda cup is going to have more traffic and customer satisfaction than the one where the attendant barely acknowledges you've arrived at the window and leaves you to figure out which was the diet coke when you get home.
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