Earlier quoted context omitted.
I phrased that poorly. My point was that it isn’t clear if there’s a point at which the balance of the relationship shifts such that what was once reasonable (paying fees to Apple for access to their customers, among other things) is no longer reasonable. In the Netflix scenario, it’s clear that Apple wasn’t the primary source of customer acquisition. The scenario where an unknown app grows and gets big based on Appl…
I don't think we need to decide precisely what dollar amount is reasonable for Apple to charge for the use of their app store; that's something Apple and the app developers can negotiate between themselves. The problem is that Apple is currently allowed to use their software in a way that effectively does give them ownership of your customers, and they're able to use that ownership as leverage in any negotiations. Ap…
> in a way that effectively does give them ownership of your customers
Netflix and its users may find it annoying that anything related to subscriptions has to be danced around (I certainly do), but I don't think it's quite right to classify Apple's rules around directing users to subscription management features on the Netflix side as "ownership" of those customers.
The restriction feels onerous, yes, but is something other than ownership. They are wielding the value of their marketplace as leverage, and it's this power that is (rightfully) under scrutiny.