Earlier quoted context omitted.
Behavioral economics is ‘white hat’. Influencing (in the actual definition). Figuring out how to get them something that actually does benefit them, and modifying the environment or ‘nudging’ the target to encourage it. Dark patterns is when the actual long (or short) term benefit of the ‘target’ is not a meaningful part of the goal, and the only consideration given is just a given result for the person with the powe…
Thank you. Is it a technical term used in marketing? Plenty of people also criticize behavioral economics for being manipulative, especially if they don’t agree with the behavior to be “corrected”
Hard to disagree with them at some level, but putting toothpaste next to the sweets (or advertising how great your toothpaste in general is) feels pretty different from random online ads calling people’s dicks small to sell enlargement pills or making fun of someone’s makeup to sell a glow up (yes, very much a thing).