It's instructive to contrast what other billionaires did with media properties they owned: - Jeff Bezos personally bought Washington Post but he left it alone and let the editors run it. What Jeff did do was invest some money into the IT department to modernize the workflow tools (metrics dashboards, etc) for journalists. He stayed out of the decisions of what stories get run on the front page. - Rupert Murdoch owns…
Musk knows in his heart of hearts that he is the most interesting and newsworthy person on the planet, so it makes sense the front page articles are about him.