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Evaluation of TikTok vs. Instagram Reels

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Re: Evaluation of TikTok vs. Instagram Reels

#241

Post by suoduandao2 »

bko wrote: post #213
SilverBirch wrote: post #188

> If Instagram wants to capture TikTok's magical human touch, it needs to measure and optimize for something deeper. I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram,…

I don't get what's wrong with running a social media company that caters towards older people. Not everything has to be geared for 15-35 year olds. Presumably younger people will age into this product so it's not like the user base will literally die off. For instance, once you have a kid and people start using facebook to coordinate and communicate, you're kind of forced on it. As more people you know are on it, you…

I'm not sure younger people do age into a social media product. To give an example, I'm about the youngest (~35) that my cohort still uses facebook. people slightly younger than myself (~30) tend to use whatsapp and google calendar for the useful functions of Facebook and instagram for doomscrolling. They have no reason to switch, except if someone slightly older is 'pulling' them towards the platform. But the only time I've seen that happen is on facebook marketplace, where they're interacting primarily with strangers.

I don't think social media is like a minivan, where a different lifestyle suddenly makes it make sense to switch. People are on social media for the other people that are there, I don't see the incentive the other people would have to migrate at a certain age, seems more likely they'd change how they use it (as indeed happened with Facebook). Maybe I'm misunderstanding your premise?

Re: Evaluation of TikTok vs. Instagram Reels

#242

Post by suoduandao2 »

whywhywhywhy wrote: post #210
imachine1980_ wrote: post #205

Earlier quoted context omitted.

you need a creative culture, not let code culture and ultra short term optimization, tiktok spend a lot of time and money making tools for creator, more than any other platform in a long shot.

Facebook just designs too much to data/metrics, doesn't feel like anyone there really has a vision for what they're building. End of the day without that everything they build will ultimately be soulless because building to the vision is what imparts soul into a product.

So many great products have been hamstrung by designing for the nearest-term metrics available. I don't understand why so many highly intelligent people keep making the same obvious (to the consumer) mistake.

Re: Evaluation of TikTok vs. Instagram Reels

#243

Post by criddell »

yosito wrote: post #48

I'm one of the olds, but I wish Instagram would just go back to simple photo sharing with friends. No video, no sponsored posts, no ranking algorithm, just show me what my friends are up to, damn it!

Same here. The addition of Reels and how hard they push it is really annoying. If I wanted to use Tik Tok, I would use Tik Tok. I'm on Instagram because I want to use Instagram.

Re: Evaluation of TikTok vs. Instagram Reels

#244

Post by rr888 »

bluehorseray wrote: post #85

I think Meta really screwed up by not creating a stand-alone Reels app and instead trying to integrate it with Instagram. As someone who doesn't really like Meta as a company, I would admittedly be interested in trying out a totally new video-centric app released by them. But instead all they did was make instagram a little worse. I mean they already had instagram videos, shoe-horning a fifth tab at the bottom isn't…

Agreed. I loved Instagram as pictures with an occasional video. I uninstalled it this year.

Re: Evaluation of TikTok vs. Instagram Reels

#245

Post by hellomyguys »

SilverBirch wrote: post #188

> If Instagram wants to capture TikTok's magical human touch, it needs to measure and optimize for something deeper. I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram,…

They do its the New Product Experimentation team. They've made a dozen+ apps and none of them have been successful. It's just not in their DNA to come up with interesting products at this point.

Re: Evaluation of TikTok vs. Instagram Reels

#246

Post by michelb »

SilverBirch wrote: post #188

> If Instagram wants to capture TikTok's magical human touch, it needs to measure and optimize for something deeper. I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram,…

For me, the amount of ads and the forced non-sensical recommendations have totally killed my interest in instagram. Right now it's flooded by AI-generated imagery accounts, that if you click on such an item once, you get a ton of these forced down your feed. It's as bad as Youtube with regards to that. With TikTok I can safely venture outside of my interests without having to redo my 'flavour profile'.

Re: Evaluation of TikTok vs. Instagram Reels

#247

Post by fknorangesite »

michelb wrote: post #246
SilverBirch wrote: post #188

> If Instagram wants to capture TikTok's magical human touch, it needs to measure and optimize for something deeper. I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram,…

For me, the amount of ads and the forced non-sensical recommendations have totally killed my interest in instagram. Right now it's flooded by AI-generated imagery accounts, that if you click on such an item once, you get a ton of these forced down your feed. It's as bad as Youtube with regards to that. With TikTok I can safely venture outside of my interests without having to redo my 'flavour profile'.

You can mark a post "not interested", which helps a lot.

Re: Evaluation of TikTok vs. Instagram Reels

#248

Post by acomjean »

yosito wrote: post #48

I'm one of the olds, but I wish Instagram would just go back to simple photo sharing with friends. No video, no sponsored posts, no ranking algorithm, just show me what my friends are up to, damn it!

Me too. Its interesting, I work with a group of visual artists (about 300). Instagram was by far the most popular way for them to share what they were working on.

It seems like it was perfect for that sort of thing, but now it feels like its not sure what it wants to be (stories, and reels and ...)

Re: Evaluation of TikTok vs. Instagram Reels

#249

Post by [deleted] »

charcircuit wrote: post #172
theshrike79 wrote: post #38

Earlier quoted context omitted.

Did you know that Youtube has a game streaming service like Twitch? Neither did I. They've hidden it so fucking well that even though they pay (tens of) millions for exclusive contracts, people can't find it. But shorts they keep pushing on every UI.

>Did you know that Youtube has a game streaming service like Twitch? Although org wise it's under YouTube Gaming livestreams can be about anything. The option to go live is shown when you click the upload button. Live streams show up in your video feed and the top of your subscriptions. In explore and on the sidebar of every page is a link to the live metachannel. On game metachannels there is a tab to see people str…

[deleted]

Re: Evaluation of TikTok vs. Instagram Reels

#250

Post by jareklupinski »

IgorPartola wrote: post #60
nemothekid wrote: post #11

I like that they asked actual users, and provided actual examples; it's something I've always felt off about Instagram's Reels vs TikTok. However the takeaway is that your TikTok feed is curated by hand by artisan robots vs Instagram is curated by lizards who only care about data. Both companies are completely data driven with some amazing engineers; but why is the Reels product boring, while TikTok is engaging has t…

As a millennial I can tell you exactly why TikTok is better: 1. The Reels algorithm is simplistic as fuck. I was scrolling through Instagram recently and a three reel “ad” came up. I accidentally tapped on the center one and it turned out to be a pimple popping video. Now every reel I see is that. No exceptions. I am sure if I actually watched more Reels I would get better content but that’s work. 2. Reels are often…

> a lack culture. TikTok somehow did foster a really cool culture of people creating content

they were the only place you could post and share a video of yourself dancing / lip-syncing along to licensed music without getting DMCA'd

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