It's important everyone becomes educated about the fact that virtually every mobile app sells some part of your data that leads to some private company possessing the ability to draw a circle around your house on map and then detect all patterns of life without any PII. I don't think it's fair to pit this as a US gov't surveillance problem. It's true though - the Government missions involved, where this type of data…
I always get annoyed how these programmers can have a good sleep at night given what they have done. Note that blaming it on the marketing VP is not fair. If even 50 % employees have a thought this tracking can be stopped.
I was recently discussing the Uber revelations in an ethical tech group that I run. The most shocking part for me was that at one time the app was designed to behave differently depending on whether the user was categorised as law enforcement based on their usage history.
This surely required complicity at all levels, from management down to engineers and testers.
But someone point out quite astutely that such a feature can be generically framed as "optimise/adapt behaviour based on historical usage". It makes business sense to categorise a user's profession and alter ride costs based on that. All that's needed then is to give a higher-up the control over a dial that effectively nullifies law enforcement's ability to get a ride.