I absolutely love their design language. I'll never have a need to own any of their products but I wish I could buy the gadgets I do need/want with this kind of design/style.
Reminds me of the time I swapped out the main headlight of my Volvo 850. It required no tools, merely pulling on some large sprung wires with convenient finger rings. It had a very Lego friendliness to the whole process. Lego of course is Danish, Volvo (at the time) and TE being Swedish.
On the subject of Volvo, I'm shortlisting the Polestar 2 as a candidate for my next car.