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Peloton – A call for action [pdf]

blackwellscap.com

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Re: Peloton – A call for action [pdf]

#241

Post by mdoms »

ranrotx wrote: post #193
shmatt wrote: post #191

The fact is. Not every company can be a $12B company. Peloton might be a super successful $1B company, who slowly tries to creep into new areas for growth. And it sounds like Blackwell understand this, and instead of pushing for Peloton to focus internally on its product and get rid of the extra fat, they want a fast sale to a not-really-smart company. So they can at least get some ROI People talk about monthly fees…

Their apparel brand is a joke. It’s run by Foley’s wife. Unless I messed something, what experience or qualification does she have in apparel? Never mind the fact that I’ve maybe seen only 3 people in the real world wearing anything that is Peloton branded (no, the free Century t-shirt doesn’t count). Personally, I find their apparel to be a little loud and obnoxious, but that’s just me. As a consumer, I don’t see wh…

I just took a look at Peloton apparel and I don't see how you could class it as "loud and obnoxious". Most of it looks like pretty generic branded fitness gear. If anything it's especially understated compared to the competition.

Considering how strong the brand is I think apparel is a genius idea for growth. It has just been mismanaged due to nepotism.

Re: Peloton – A call for action [pdf]

#242

Post by mdoms »

fabian2k wrote: post #27

I get the impression they don't like the CEO very much. That was an impressively brutal attack on him, with probably the worst damage inflicted by the CEO's own statements. Blackwells is obviously not a neutral party here, there's a reason they created this thing. But on first glance it looks like a pretty solid argument that the management at Peleton is seriously flawed. I don't really buy the arguments on why Pelet…

> I don't really buy the arguments on why Peleton is a good business and comparable to Streaming somehow.

The addressable market section is especially ridiculous. It looks at global wellbeing spending of $4.2T including $600B in fitness. That is not the addressable market for a device that is expensive, tied to a monthly subscription and takes up more floor space than a couch. That's not even the addressable market for running shoes, much less a fancy exercycle or treadmill.

Re: Peloton – A call for action [pdf]

#243

Post by avs733 »

agounaris wrote: post #82

Excuse me but I don't see in there any reference to what made peloton stock "actually" explode which was the enforcement of wfh. This is a VERY biased deck.

...that's the point?

they are making an argument for their point of view. They list specific actions and evidence to support their points. They don't claim to be 'unbiased'.

The fetishization of objectivity and being unbiased will honestly be the death of the human species.

Re: Peloton – A call for action [pdf]

#245

Post by mdoms »

kawsper wrote: post #236
spookthesunset wrote: post #214

Earlier quoted context omitted.

It depends on the climate of where you live. Some places just don’t have the right kind of weather year round.

What weather would make your bicycle unrideable? I can only think of heavy snow if you don't have fat tires, or maybe sun and 40+ degrees celcius.

So yeah the two things you mentioned.

Re: Peloton – A call for action [pdf]

#247

Post by shmatt »

dlp211 wrote: post #226
shmatt wrote: post #208

Earlier quoted context omitted.

Why did any shareholder buy into the hype? When Peloton decided building their own personal factory in Ohio was a great use of money, their shareholders and fans cheered about how great idea it was. We're getting healthy and helping unemployment in the rust belt! Same for having a full time Peloton employee drive the bike to your home Those decisions made absolutely no sense financially, and were immediately shut dow…

The factory part aside, white glove delivery is not unheard of in premium offerings of various items. It makes perfect sense to have white glove treatment for the delivery of Peloton devices, and you can almost always guarantee the customer interaction is better when your employees are in-house instead of contracted.

Peloton is far from the only expensive product being shipped coast to coast. You let someone else do the work for you. I'm going on a whim and guessing that a Tesla being delivered to your door, is not delivered by a full time Tesla employee

And to double down on that - starting 2 days ago, Everyone receiving a Peloton will receive it from a non-employee

Re: Peloton – A call for action [pdf]

#248

Post by mdoms »

jasondigitized wrote: post #225
adrianomartins wrote: post #15

Earlier quoted context omitted.

A treadmill maker trying to get users to pay monthly subscription to use it...

You don't need any of their hardware. A large portion of the courses are exercises that need nothing but a floor. The quality of the classes is very good. Its a SaaS media company with an optional hardware upsell.

This is not a core part of their business and never will be because there is an unlimited amount of this content available for free on Youtube.

Re: Peloton – A call for action [pdf]

#250

Post by elzbardico »

brailsafe wrote: post #164
CamperBob2 wrote: post #74

Earlier quoted context omitted.

You've never owned, or likely even used, a really good one. I don't know if Peleton makes good ones, but Precor certainly does. That said, it was weird of Peleton to overpay for a company that makes expensive fitness equipment purchased largely by gyms, who probably aren't purchasing much of anything these days.

It's not a personally derived anecdote, just an observation. I just don't see people who aren't sufficiently motivated enough to go for a real bike or workout at a gym changing their mind because they consoomed a new $$ one. I do know some people who do, but they basically have no choice in the matter but to do something in winter. It's like buying an iPad pro and expecting yourself to find an interest in illustratio…

People are motivated by the most diverse stuff you can imagine.

Sometimes people watch a movie that makes them cry and they decide to learn guitar just like the girl with cancer in movie.

Or they decided to buy a really expensive bike and now this is a big motivator for them to ride everyday.

Or sometimes people live in a cold place, they are shy and have feelings of inadequacy and won't feel good in a gym where they think people will judge them.

Or maybe they are from a minority and kind of don't feel welcome at the only gym in the backwards small town they live.

Of course this is a personal anecdote, but I found in my life plenty of people who were never motivated enough to go to a gym, to learn surfing, to practice jiu-jitsu until they become.

Change the environment, nudge a factor here and there, tweak an incentive here, and maybe you just did enough to motivate someone.

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