Earlier quoted context omitted.
> And scale is simply because greed. Is it possible that it is simply because of survival? The general theme of business I see is if you do not keep up with others, you will lose to your competitors. Especially in a winner take all business with network effects and low marginal costs like tech.
No, Google would easily survive if they focused on maintaing existing services and making the headcount stable instead of increasing. Most businesses in the world survive with their piece of the pie and remaining having the same profits or slightly lower/higher than previous years. You don't disappear over night, and no market is really a "winner takes it all", it's just what management wants you to believe so you fi…
Everything a capitalist market teaches us is against this, if they don't obsolete themselves before somebody else can then they will fall into obscurity and ultimately lose what they've built, just like other companies before it who didn't.
FAANGS companies aren't at fault for when they're winning a game which is rigged from the start.