Earlier quoted context omitted.
Maybe we should have never left. It's Google search and their advertising that destroyed the web we all used to enjoy.
This is not the case. At least it wasn't the case in the late nineties and early naughts. The web then was full of banner and popup and pop under ads (punch the monkey, remember?). Google was a breath of fresh air then with a clean site and text only ads. No question they strayed from that early vision but they are still far from the worst offenders.
Maybe in the type of ads they show. But don't forget increasingly garbage search results that are also indirectly related to the whole ad-tech business they facilitate.