>What they did was absolutely reprehensible,
Okay, this is a bit much. I know you came to realize all the car companies were doing it, so relatively speaking, it evens out when it comes to image. But this concept of hating a company over false marketing, it's a "and cows moo" moment. All big companies lie about their performances and benefits. Every. Single. One. Who would have guessed people would lie to make money... what a revelation. It's extremely naïve to feel hurt by a company trying to gain the edge over another by lying. That's some weird identity tying consumerism right there.
It was already an old joke when George Carlin did his stand up bit on marketing terms bs and that was some 20 years ago. It's time to grow up. No company is immune from this attitude either. Tech is fraught with it too. WeWork, Theranos are the nice examples. But remember, before it became publicly okay to rag on them, there were folks pointing out the bullshit. Folks who weren't believed because they were so negative about "wanting to change the world". Any time a company tries to play the, "We're making the world a better place" card, whether environmental, social, whatever, it's safe to assume bullshit is afoot. Plays out all the time.