Earlier quoted context omitted.
>I would say that Apple has to work harder to get users to willingly depart with their cash. Actually, it's often the opposite. In the Boston area, the Apple Stores are always packed while the Microsoft Store (now closed) was usually mostly empty in the high-end mall across the street from the stand-alone Boylston Street Apple Store. Price isn't the primary factor for many people, especially younger people. First, th…
> Actually, it's often the opposite. In the Boston area, the Apple Stores are always packed while the Microsoft Store (now closed) was usually mostly empty in the high-end mall across the street from the stand-alone Boylston Street Apple Store. We know that anecdote says nothing. The only thing that the Microsoft store and Apple store sell in common are computers and Mac marketshare is around 10%. It’s not even close…
I can tell you based on where I live and who I work with, there are many people who are low and moderate income who own iPhones now.
They don’t buy their phones outright like some people do; they usually can’t drop $1000 in one go on something that’s not their rent.
However, low and moderate income people can pay $10 or $20 a month for the phone while using prepaid services.
To be blunt, that’s why poor inner city kids can rock very nice iPhones.
An iPhone SE is $200 on a carrier deal; it’s a better phone than anything else in that price range that low and moderate income people can afford.