Yes, it's not a devastating impact, but my thinking on this has shifted a bit lately to "somewhat significant" impact. For example, I believe the strong store-store ordering requirement significantly hurts Intel chips when cache misses and hits are mixed and an ABA scenario occurs as described at [1].
Also, it seems that Apple ARM chips exhibit essentially unlimited memeory level parallelism, while until very recently Intel chips had a hard limit of 10 or 12 outstanding requests, and in a very-hand wavy way some have claimed that this may be related to the difficulty of maintaining ordering.
More recent, Ice Lake can execute two stores per cycle, but can only commit one store per cycle to the L1D, unless two consecutive stores are to the same cache line. The "consecutive" part of that requirement comes directly from the store-store ordering requirement, and is a significant blow for some high store throughput workloads.
Similarly, I believe the whole "memory ordering mis-speculation on exiting a spin lock spin" thing, which was half the reason for the pause instruction, also comes from the strong memeory model.
None of these are terrible restrictions on performance, but they aren't trivial either. Beyond that it is hard to estimate the cost of the memeory ordering buffer in terms of power use, etc.
I agree that Intel has made chips with power memory subsystems despite this, but it is really hard to compare across vendors anyway: R&D and process advantage can go a long way to papering over many faults.
[1] https://www.realworldtech.com/forum/?threadid=173441&curpost...