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So You Think You Want to Open a Brewery (2014)

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Re: So You Think You Want to Open a Brewery (2014)

#241

Earlier quoted context omitted.

Former home brewer and, for a short time, amateur beer judge here. You've got it right. It's not that more hops = better beer. It's that more hops = easier beer. Malt-forward beers are much more difficult to get right, and require a lot of very careful attention to detail. Hops are easy: Just throw them into the batch and set a timer. Their strong flavor is also useful for masking a lot of consistency problems and of…

These are the kind of insightful comments I come to HN for! What a stark contrast against another comment lamenting that men get overly competitive/nerdy about their hobbies thus engaging in "mentrification" or whatever tf that is.

Yeah it wasn’t till i got here that i remembered this thread was about beer.

Re: So You Think You Want to Open a Brewery (2014)

#242
post #138

Earlier quoted context omitted.

I think the poster is more saying men come in and make liking the music a competition, which from my experience is a very real thing. I have absolutely run into people the poster is describing, and unfortunately was friends with people like that for awhile. It wasn't "liking music too much"; they would act superior about music and tried to lay down what was "good" music to play/listen to. It is an incredibly narrow m…

How does one subset of an audience viewing something as a competition affect other subsets of the audience? Has any woman ever said "Boy, I wish I could like show tunes more, but there are just too many men who view Norwegian speed metal as the only real music"

The original example was not listening to music but audiophilia. The segment of music listeners that buy super-oxygen-free cables, tube amps, and expensive speakers seems to be heavily male-skewed.

Re: So You Think You Want to Open a Brewery (2014)

#243

Earlier quoted context omitted.

>> (Why this gendered insulting is okay when it’s aimed against men, I don’t know.) > Men collectively have enough power to handle a funny critical term without risk of being marginalized. What does men collectively have enough power even mean? It's not like all the men in the world work together to decide the fate of all the poor, powerless women. Where is black men's power? Where is the homeless white men's power?…

I don't think it implies that all men do this at all. It also seems like a much more palatable expression/term than "dick-measuring contest".

Is this the "men is short for bogeymen and thus not the same as any other collectivisation"-argument or an argument that they did not mean what they said?

Re: So You Think You Want to Open a Brewery (2014)

#244

Earlier quoted context omitted.

> You can enjoy beer and music and stuff without getting into a dick measuring contest. Sure, and most do, across genders. > If that’s their way of enjoying things, then what’s so bad about it? Every act tends to have social/economic implications that affect how others participate, even if unintentional. Walk into a bar now, and often eight out of the ten taps are high IBU IPAs. Fewer choices for people that aren't i…

> Men collectively have enough power to handle a funny critical term without risk of being marginalized Even to the extent this is true, it’s a poisonous attitude, responsible for a lot of acrimony in society today, and I urge you to reconsider it. The attitude of “you can punch up but not down” leads to a lot more punching, especially when members of the group you’ve declared as “up” start getting sick of being punc…

Everyone likes to feel like they are above some other class of people. 'Nazis', FWMs, and Politicians must not even be human, much less deserving of baseline human respect or rights, based on the comments I see here. Its a huge problem.

You can't 'hate on hate' without becoming the hater you hated.

Re: So You Think You Want to Open a Brewery (2014)

#245
post #224

Earlier quoted context omitted.

Pretty much the opposite here, I only drink IPA - hoppier the better! Having traveled and sampled IPAs all over the world, I can say that for the most part, its a style that people can't really get right. Not really sure why, but my general experience has been that the further your IPA is from the west coast, the worse its going to be. My world ranking would be 1st tier - California, Oregon, Washington - if its from…

> 5th tier Europe - Good luck! Had some pretty good IPAs in Ireland, and maybe some half decent ones from Britain, but overall the stuff they market as "IPA" tastes wrong, malty and flat. Ha! Because what you're expecting and looking for is an 'American IPA' (style not origin). The other half are English or Imperial (there is sometimes a technical and sometimes only marketing distinction to be made between the latter…

Citra, and citrus flavor in general, is definitely still very much in vogue for American IPAs, but I don't really think of there being a huge difference in carbonation levels. British beer is usually less carbonated than American as a rule, but carbonation is actually one of the few areas where often-extreme American IPAs are relatively restrained, so it's not this massive gulf.

"Imperial" is a tough descriptor for a British style, at least in America, because here it's usually used to signify something akin to "double": more alcoholic, more hoppy, just generally "more."

Re: So You Think You Want to Open a Brewery (2014)

#246
post #2

My personal taste complaint with a lot of people who open a brewery... Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore. It was interesting 7-8…

A weissbier can mask a lot of errors because if its phenolic and estery yeast. A proper example of a beer that will showcase the slightest mistake is a simple pilsner.

Re: So You Think You Want to Open a Brewery (2014)

#247

Earlier quoted context omitted.

I think IPAs have made for peak craft beer and it is going down. You are right about IPAs being easy to cover up poor brews. I brew, and people are really surprised when I tell them one of the hardest possible beers to brew would be a Budweiser clone, and one of the easiest is an IPA. Most IPA's have a very simple single malt and mash cycle, and it is essentially a hot tea made with hops. Then most of them are fermen…

Do people honestly enjoy a 100 IBU beer? I never understood the hype around strong IPAs. What percentage of consumers honestly enjoy it and what percentage are riding the bandwagon. I have often heard "ah this isn't bitter enough" when someone is drinking a high IBU beer.. is this some way of flexing on others? I enjoy beer but not these crazy IPAs. To each their own I suppose.

It is known that 100+ IBU is no longer perceptible as 100 is the max bitterness we can discern. Even regular IPAs weigh in at 50-60 IBU so they are also extremely bitter in the scheme of beers. Most styles of beer are 10-30 IBU. In general IPAs turn the hops component up to 11 in beers. And I do think IPA drinkers enjoy it. It isn't just flexing I think (although I am sure there are some that do), because I see in beer distributors that other styles I enjoy like Belgians and stouts are cleared out for more IPA space. And I think due to the intensity of the taste, that they get more and more conditioned to find other beers not bitter enough and not floral enough in notes. It is market demand now but I think it is self limiting because once people are in the category of "IPA drinker" I find many of them drink nothing but IPAs and then eventually get sick of them.

I personally will drink an IPA from time to time, but will gladly drink any style really and particularly like stouts, German/Belgian beers. I also agree with the other child comment and will crack open a Budweiser gladly on a summer day on the beach. It is actually a very well executed beer, it is designed to be smooth and mild. I think the aversion to lagers is some amount of snobbery. I don't drink beers for image so don't care!

Re: So You Think You Want to Open a Brewery (2014)

#248
post #168

Give me a brewery that isn't concrete floor, dark walls, and exposed ceiling, and I'll be a regular like Barney Grumble. Every one I've been to in LA is like this. All that hard surface makes it impossible to hear anyone without yelling, and breweries are not clubs, they are places to have beer and talk to your friends. Restaurants used to have carpeted floors and drapes for a reason——actually hearing your friends.

Restaurants (and breweries) are purposely loud, as it leads to better sales.

[Source] https://www.bonappetit.com/test-kitchen/ingredients/article/...

Re: So You Think You Want to Open a Brewery (2014)

#249

Earlier quoted context omitted.

Do people honestly enjoy a 100 IBU beer? I never understood the hype around strong IPAs. What percentage of consumers honestly enjoy it and what percentage are riding the bandwagon. I have often heard "ah this isn't bitter enough" when someone is drinking a high IBU beer.. is this some way of flexing on others? I enjoy beer but not these crazy IPAs. To each their own I suppose.

It is known that 100+ IBU is no longer perceptible as 100 is the max bitterness we can discern. Even regular IPAs weigh in at 50-60 IBU so they are also extremely bitter in the scheme of beers. Most styles of beer are 10-30 IBU. In general IPAs turn the hops component up to 11 in beers. And I do think IPA drinkers enjoy it. It isn't just flexing I think (although I am sure there are some that do), because I see in be…

Amen to stouts and German beers. Agreed that a lager on a summer day is delightful, can't argue with that. Thanks for your comment.

Re: So You Think You Want to Open a Brewery (2014)

#250

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

I think an interesting counterpoint here is that people are doing different things with hops now than they were a decade ago. Most of the really hoppy stuff I've had lately has been heavily dry hopped with little bittering hops during the boil. The result is juicy rather than over-the-top bitter. I would wager that average IPA these days has much lower IBUs than the average IPA did 10 years ago.
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