Earlier quoted context omitted.
> The form factor inherently makes it less expensive to manufacture. Bigger screens cost more etc. Which creates a pricing problem for them. In this perspective it's interesting how their current "lower tier" phone, the Xr, is priced lower than the Xs for instance, but got the bigger screen and better battery. It gives them an opening for marketing smaller phones as more niche models with eventually more engineering…
> In this perspective it's interesting how their current "lower tier" phone, the Xr, is priced lower than the Xs for instance, but got the bigger screen and better battery. But it's about the price not the actual "size", the Xs has a OLED screen vs the LED screen of the Xr which is way more expensive.
I'm totally fine with Apple coming up with a set of ways to prevent a phone from being perceived as cheap, while keeping a smaller form factor.