> In other words you can track both people who click through an ad directly, or who see your ad and then visit your site a bit later (this is known as a "view-through conversion"). It's magic.
It's not magic, just evil.
What I Learned Burning $14k on YouTube Ads for Candy Japan
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Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#242> I assumed to trigger a keyword match, the video title or description would have to match it. This turned out not to be the case.
Does Youtube extract the keywords from the speech in the videos?
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#243Hi Bemmu. I subscribe to TokyoTreat, and formerly subscribed to Japan Crate (and the 'umai crate' noodle box, until one of them got seized by customs because they shipped something with pork bits...) I don't subscribe to CJ despite having seen it a million times here and almost definitely being the target audience (though this particular ad would have definitely repelled me) because your prices just aren't competitiv…
At $29 for 7 items, you're almost better off just buying the Japanese snack packs from Amazon. They're really cheap. Not the biggest variety compared to the crate services, but unless you're planning to stick around for years, it's just as good.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#244Earlier quoted context omitted.
> Haribo candy berries). Yes, its a corn syrup base, Are you sure? As far as I can see, Haribo's European products at least are made with sugar. The EU sets a maximum production quota on high fructose corn syrup, I doubt there would be enough for Haribo to use it. (300,000 tonnes per year is the quota.)
The basic gold bears do contain corn syrup, under the name Glukosesirup: http://das-ist-drin.de/Haribo-Goldbaeren-200-g--1256/
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Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#245Earlier quoted context omitted.
> Haribo candy berries). Yes, its a corn syrup base, Are you sure? As far as I can see, Haribo's European products at least are made with sugar. The EU sets a maximum production quota on high fructose corn syrup, I doubt there would be enough for Haribo to use it. (300,000 tonnes per year is the quota.)
>The EU sets a maximum production quota on high fructose corn syrup Corn syrup != high fructose corn syrup. Way less sweet and mostly dextrose/glucose. Read: https://en.wikipedia.org/wiki/Corn_syrup
Yes, you are right.
I'm not used to the American terms for ingredients, it's labelled glucose syrup in Europe.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#246Earlier quoted context omitted.
"Fine" is how you go bankrupt. There is way too much competition out there for 'fine' to be enough.
Is that from a fortune cookie? How many many Japanese candies by mail services are there, not a lot of competition here ;-)
Sorry for the double reply but I can't edit my previous anymore. I just saw an ad for a "TokyoTreat" while on Facebook too
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#247Earlier quoted context omitted.
Most larger ad networks track post-view conversion - that is, someone viewed an ad but didn't click on it, and then later visited the advertiser's site anyway - using a "conversion pixel." The ad network provides each advertiser with a HTML or JS snippet that loads an 1x1 pixel image or makes a similar small HTTP request to the ad network. The ad network records a post-view conversion if either: 1. The ad network coo…
Very interesting. Now, suppose I interpret this kind of action as spying on me, and I want to stop it, are there ways around it? Is not logging on to Google etc. and using the Privacy Badger extension enough, or do I have to ramp up the arms race further?
uBlock Origin with EasyList and EasyPrivacy (https://easylist.to/) enabled blocks nearly everything that’s practical to block. Note that EasyPrivacy may need to be manually enabled in uBlock extension settings.
Disabling third-party cookies (desktop and mobile) is also easy to do. The only thing I’ve seen this break is inline support chat widgets. Enough clients have third-party cookies disabled (Safari defaults to disabled) that the chat widgets usually test for it and show an explicit message.
It’s much harder to block anything based on being logged in to a site (Google, Twitter, Facebook, etc), because:
* for retargeting based on intentional actions done while logged in (such as liking a YouTube channel): these can always get recorded, since the requests must succeed in order to complete the action you wanted.
* for conversion tracking: the hostname and even path of the conversion request can be very similar to that of an intentional request (like to login with SSO or to show content inline). The filter list entry is more brittle.
* for retargeting based on something done on a mobile device: you’ll need an ad blocker on the mobile device as well.
uBlock Origin with EasyList and EasyPrivacy gets as close as any other simple approach, though.
If you’re significantly more motivated, don’t browse while logged in to Google, Twitter, LinkedIn, or Facebook (and set their cookie duration short, like the current session). For most people, this is past the point of diminishing returns. If you change only 1, make it Google; it has the largest market share of advertisers, has the most services to target based on, and has the largest inventory.
Otherwise, put your money where your preferences are: move to FastMail or the like. Not because there’s anything wrong with Gmail (there’s not), or because they’re unethical (I have no reason to think they are), but because their product choices don’t meet your privacy preferences.
Hopefully anyone reading this far has already done it, but if not, pause everything on Google Activity Control: https://myaccount.google.com/activitycontrols
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#24814k is nothing. Lookup how much a single billboard beside a highway costs. I watch youtube all the time. I some ads, at least the first few seconds. I have never clicked on one deliberately and certainly would never be a convert, but i do know these companies exist. That is worth something.
Billboards around here (Philly) are listing themselves as $10K/6mo
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#249Earlier quoted context omitted.
Most larger ad networks track post-view conversion - that is, someone viewed an ad but didn't click on it, and then later visited the advertiser's site anyway - using a "conversion pixel." The ad network provides each advertiser with a HTML or JS snippet that loads an 1x1 pixel image or makes a similar small HTTP request to the ad network. The ad network records a post-view conversion if either: 1. The ad network coo…
Very interesting. Now, suppose I interpret this kind of action as spying on me, and I want to stop it, are there ways around it? Is not logging on to Google etc. and using the Privacy Badger extension enough, or do I have to ramp up the arms race further?
https://github.com/kkapsner/CanvasBlocker/releases
All ads and tracking can be blocked if you want them to. Its a arms race.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#250Earlier quoted context omitted.
I don’t know about the 5 to 10 search a day volume level - I was quite a bit above this. But I agree that if they don’t serve that volume level well, it’s sad and aggravating. That should be something that can really help people who are out of other options. Might it be a privacy issue? If an ad can be targeted to that level it can be used to address a single individual.
> If an ad can be targeted to that level it can be used to address a single individual. Alec Brownstein did exactly that by ad targeting his favorite creative directors' names some years back in order to land a job. It worked. https://mashable.com/2010/05/13/job-google-ad-words/#GvW9atl...
Sure, but you don't need to worry about conversion cost there.
I was faced with keyword combinations that had "natural" costs that were very low (and appropriately so, since I was the only person "bidding" on them). But then a few days later, "low quality score" and they ratcheted up the price 10x.
If you get a job out of it, the penalty doesn't really matter ... I was trying to convert $5/mo IaaS customers.