I work for a large healthcare system, and the "we're not a tech company" line is often heard. At many levels, I agree—we're in the business of delivering healthy outcomes to our communities, so we need to make sure that efforts across the enterprise support that—but it is often applied in ways that stifle us from delivering what we feel would be the most impactful and cost-effective solutions. I like to respond that…
People don’t mind trying out a new entertainment service by a small startup especially they get a free trial month. If it breaks, so what? The same cannot be said about places they choose to manage their finances or health.
Perhaps it might be more promising for a new partnership by big-names in adjacent industries, such as the Amazon-Berkshire Hathaway-JP Morgan healthcare initiative, to disrupt these trust-based industries.
If there is a good way to accelerate the process of consumer trust building, it might allow more newcomers a chance of disruptions. It should result in lower costs and economic surpluses for the consumers. ‘How?’ is the 64-million-dollar question.