Serious question: what are people building with these boards? The recurring projects I've seen are controlling lights, doors/locks and monitoring water in plants. I don't find these particularly compelling, am I missing something? How is this the next big thing?
Well, the easy answer is the arduino is "easier" to get into than most other embedded development boards. These days, though, that's becoming less and less true. You can pick up an ESP8266-based board complete with USB-serial built in and motherfucking Wi-Fi for 15 bucks from Adafruit, and it's identical to an Arduino code-wise (i.e. you can use nearly all the nice fuzzy constructs that the Arduino version of Process…
In my opinion, the Wemos D1 Mini seems like the best ESP8266 board at the moment.
Fits on a breadboard nicely, lots of GPIO, obviously wifi, all nicely set up with a reset button and auto programming mode on a built-in usb serial.
And the best part, I just bought one for AU$3.34 (US$2.57) on Aliexpress!!