"Meet the Superstar Architect Transforming NYC’s Skyline" sounds like an ad, anyway. That's not time-critical information. The fluff news in "Dwell", "Food and Wine", and "Drive" sections of many major newspapers are now generated by Demand Media and others of that ilk. This may be a non-problem. When we start seeing articles about presidential debates, wars, and other major events handled that way, it's time to pay…
We just had a presidential debate hosted by CNN, so we are getting close.