UBlock Origin

That's your choice, but I don't think it addresses whether the action is moral or not (unless you also ascertain that you refrain from all morally ambiguous actions), or whether it's bad manners (as the initiating comment termed it). I think there are a great many slightly immoral things that people do every day and justify by weighing how small the moral infraction is against the perceived benefit to themselves. The perceived benefit of not being annoyed by ads outweighs the slight immorality of circumventing those ads.

It feels like a negligible harm to the other party, so we justify it to ourselves as victim-less, but it's not. The combined harm of all those that do so adds up the what is certainly a non-negligent level of harm in many cases. This is not unique to advertising, we fall prey to this reasoning in many ways, and in some ways we've seen that harm manifested in obvious ways that have then changed our behavior. Consider littering. The harm of a single person dropping a small amount of trash on the ground is negligent, the cost of most of a nation's population doing so is definitely not.

I'm very surprised you havent been downvoted yet.

The sad truth is that adblockers are not a good thing. The value exchange with online content is free access for ads. Adblockers are just incredibly simple to install and use which allows people to skirt this agreement without issue, however just because something is easy doesn't make it "right".

It's always interesting when people argue about privacy without really knowing what ad networks store (which is just a random ID number and some interest categories) vs what they willing give up to social networks. Not to mention that payments are not more private, in fact payments = credit cards = everything including address, birthday, purchase history etc all tied to a real identity. Browsing via ads is far more private than browsing via paid access.

> It is bad manners.

True, it is bad for the advertiser and the ad hosting site. But it is good for the person annoyed by the ads. There is no objective value in blocking ads, it depends on the party. Since there is no objective valuation, it is not bad manners; it is merely an ability of consumers that is undesirable to advertisers and the ad hosting companies.

> It's the same as taking the free newspapers in your area, cutting out all the advertisements, and giving those out to people.

Nice try at an analogy, but removing the ads from free newspapers and giving the results to people could be seen as conspiracy harming the newspaper, because there would be party doing the removing and taking over the distribution. With online ads, nothing of this sort happens, because the consumer requests the newspaper company - not some other ad-removing party - for the newspaper article, the newspaper company sends it to him with hope he will pay attention to ads and the consumer displays only that part of the sent document which he deems worthy of his attention. He does this with help of his computer in which he is entitled to process and filter information in any way he deems useful. No organized action destroying the business is happening, the consumer himself removes the part he does not want on his computer, he does not remove ads for other people. This is virtually the same as when the person buys a newspaper in store and skips reading the ads, which everybody who would read the newspaper is entitled to do. All people are entitled to filter the information other people, companies and government try to feed them, irrespective of the channel, be it paper, audiovisual channels or the Internet. Otherwise our brains would get really dumb from all the fatuous ads.

Actually, this is about uBlock Origin (by the original developer), so it should be: https://github.com/gorhill/ublock

If web ads were more like newspaper ads, I think I would find them more agreeable.

Newspaper ads don't animate and distract me from what I'm reading. When I flip to a different page in the paper I don't have to "wait ten seconds" to start reading. I've never had an ad spontaneously appear in front of the newspaper article I'm reading.

Newspaper ads don't track me, and no matter how sketchy the ad is, it doesn't put me a couple of clicks away from installing malware on my computer.