Earlier quoted context omitted.
Unfortunately (though it's considerably more compartmentalized and constrained than prior iterations), Google is trying to replace Flash with a DRM mechanism that also requires proprietary software. So while you might think that the advent of HTML5 video means you no longer need proprietary software to interoperate with the services that use it, Google and its partners are working to ensure that that's not true.
If you're referring to Encrypted Media Extensions it's not a DRM mechanism that requires proprietary software. It's a specification for a communication channel between a browser and Digital Rights Management agent software on the local machine. While it's not ideal, it's just some javascript functions that interact with the DRM on the computer. The DRM software itself is completely optional. It's much better than hav…
Although I can see sites being reluctant to do that because it would be inconvenient for the users to have to install something specifically to watch the web videos on that site. One thing I can see happening would be one major DRM software that emerges and all websites that want DRM work together to use that.