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Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

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Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#231

Post by haliax »

devindotcom wrote: post #219
colechristensen wrote: post #193

Earlier quoted context omitted.

You can talk extensively about how low-end this mattress is, but from the Amazon reviews it seems like your industry knowledge is rubbish. 137 reviews: 124 5-star, 12 4-star, 1 1-star

You can talk extensively about how bad this book is, but from the Amazon reviews it seems like your literary knowledge is rubbish. 383 reviews: 304 5-star, 43 4-star, 17 1-star http://www.amazon.com/The-Twilight-Saga-White-Collection/dp/...

Literary knowledge has little to do with measuring people's enjoyment of a book.

Mattress quality has a great deal to do with measuring their enjoyment of a mattress.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#232

Post by nigel182 »

Here's a little usability feedback on your site:

I decided that I wanted to buy the bed but I couldn't immediately figure out how. I was looking for a link in the main menu like "Products" or "Beds" and didn't think to click the large "Buy Now" button. I thought it was just me and didn't think much more about it.

Later, I told my wife about the bed and she wanted to check out the website. She had a similar experience. She was wanting to cut to the chase and see a list of products with prices and couldn't figure out how to get there. She didn't think to click the Buy Now button either, because she assumed it was what you clicked when you had things in your cart and were ready to check out. She said if I hadn't been standing there and told her how to click the Buy Now button, she would have just headed to Amazon instead and searched for the bed.

Also, you don't ship to Alaska? I just tried to buy one but I can't.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#233

Post by mpermar »

QuantumGood wrote: post #214
mpermar wrote: post #185

Earlier quoted context omitted.

Not even close. No matter how porous the foam is, you can't match a spring. But bear in mind this factor can or cannot be relevant depending on where you live. If you live on a dry place, it does not matter; also if you take good care of your mattress (e.g. change sides regularly, open windows to air the room regularly, open the cover if it comes with one, use a mattress protector to avoid liquids to pour in, etc.) i…

Doesn't "a decent amount of memory foam on the top" greatly reduce the breathability of the spring that you say is so important?

No. Mattresses breath mainly from the bed frame area. On humid areas for example a foam-only mattress is a not a good choice if you have a bed frame with no ventilation at all, like a storage bed frame for example as you will have to air the mattress way more frequently if you really want it to last.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#234

Post by [deleted] »

mpermar wrote: post #85
codegeek wrote: post #73

Earlier quoted context omitted.

"well you guys also have margins too." of course. How can a business succeed without any margins ? The point they are making is that the margins are ridiculously high that these stores charge. They are claiming to reduce those margins. "Here is how a cheap mattress is marked up" I browsed through their website. They don't claim to be a luxury mattress and their point is more about a reasonable mattress for a reasonab…

You're right, I also thought after having posted it that I was too harsh. I think it was due to the fact that I partially live this business on a daily basis and found some of the facts not trustful. Specially bearing in mind the product being sold is closer to a mat than to a reasonable mattress. I think that harshness prevented me from making clear the two points I was trying to make: 1. A warn that everything has…

[deleted]

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#235

Post by mpermar »

colechristensen wrote: post #193
mpermar wrote: post #53

Being someone that considers himself literate in the mattress industry, as my wife runs a humble mattress storage and distribution firm I totally agree that the prices I could see visiting on the US are way over the top. If I lived there, well, making/selling mattresses must be a profitable business from the retail pricing I could see. Mind you I was on Silicon Valley which I imagine must be very pricy. The website i…

You can talk extensively about how low-end this mattress is, but from the Amazon reviews it seems like your industry knowledge is rubbish. 137 reviews: 124 5-star, 12 4-star, 1 1-star

So as per your reasoning I take low-end products with happy customers are immediately promoted by the magic of Amazon ratings to premium high-end products.

Good to know as next time I plan to buy a car I can go for an Honda Fit ( btw, no offense intended to any owner, just took it from a list of decent affordable US cars ) as everyone knows it will the same as a Tesla S but without the 1000x margin on top. As heck, Honda Fit's got 5-stars reviews on Amazon!!!

And yes, my car knowledge is rubbish to tell people that Honda Fit is low-end.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#236

Post by dsl »

johmas wrote: post #29
Scorpion wrote: post #11

Why no king sized on Amazon?

We just released the king size and want to collect some feedback on it before posting to Amazon. Amazon is really limiting when it comes to communication with our customers. This is a major pain point for us for that channel.

Another vote for Cal King from a tall guy!

Also, what frame do you show the bed with? It looks good together.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#237

Post by thatthatis »

johmas wrote: post #141
mr_luc wrote: post #134

Earlier quoted context omitted.

Dude! You should sell them both. I want to throw out my entire "sleeping situation" and just fix it. With the word-of-mouth you guys have going for you, you should see about partnering with someone who sells great bed frames -- even at a decent markup -- so people can order the whole shebang and solve their sleeping situation in one go. Or maybe include links on your website to great bed frames. I mean, I want to buy…

I completely agree. I'll share your feedback with the team. Thank you.

While you're taking feedback about product integration, here's what I really want: a murphy bed that when collapsed has a floor to ceiling whiteboard.

I may be a unique person for saying that, but a Murphy+whiteboard would turn a small bedroom office into urban bliss.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#239

Post by alsocasey »

Raphael wrote: post #182
daehee wrote: post #79

Earlier quoted context omitted.

Thanks for the feedback, and I understand your concerns. I'll address them below. >> Even if mattress retailers are making a fortune on margins, well you guys also have margins too. And a retail price of $299..to..$499-king tells me that your mattresses are very low end. We of course have built-in margins on our products, and we try to keep it as fair as possible while supporting our operational overhead. But to writ…

2 lbs per cubic foot?

If that's what he meant, that it's really low. For comparison a Tempurpedic is 5.3 lbs. per civic foot for it's top layer, nearer 8 for the structural bottom layer.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#240

Post by BadassFractal »

I sleep on this $400 mattress I got at Costco, so if you're telling me that your mattress is comparable to that of the big boys, this seems like a nobrainer for me. I didn't think I needed a new one until this post :)

Feedback: I really like the idea of having a boutique mattress (whatever that means) at an affordable price, a product that I can tell had a lot of thought put into.

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