Earlier quoted context omitted.
Is Pinterest even a profitable business? I recall that their site said they were still "figuring out" their revenue model. I can't be the only one that finds this appalling.
They've built a community that is obsessed with showcasing their lifestyle through their tastes and gazing longingly at consumer products. I think they have a few options. I don't really approve of it, but recipe porn is less harmless than other ways to spend time on the internet.
I'm assuming you mean "less harmful"?